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Company Profile

Adobe Firefly

Adobe Firefly is a web app and family of generative artificial intelligence models for creative production. Its capabilities include text-to-image and text-to-video, image-to-video, generate speech, generate soundtrack and, generate sound effects and enhance speech.

History
Adobe Firefly was first announced in September 2022 at Adobe's MAX conference. It was initially released as a public beta in March 2023, and is currently available to all Adobe Creative Cloud subscribers. Adobe Firefly is built on top of Adobe Sensei, the company's AI platform. Mattel, IBM, and Dentsu have also partnered with Adobe. The demo showed a capability for generating variations of photos. In April 2025, Adobe released Adobe Firefly Image 4 and Firefly Image 4 Ultra Model in Adobe Firefly Web Application. In October 2025, Adobe Firefly released Image Model 5, Generate Soundtrack, Generate Speech, and Firefly Video Editor and announced them at the Adobe MAX conference. == Capabilities ==
Capabilities
Firefly modalities, include text-to-speech, text-to-vector, image-to-video, video, image, audio, and music. Integrations Adobe Firefly is hosted partially from the Nvidia Picasso generative AI library. Firefly and other Adobe products are integrated with Google’s AI models including Gemini, Veo and Imagen. Firefly is also equipped with AI models from OpenAI and ElevenLabs. Adobe Firefly is used by Mattel to design packaging for all toys and subsidiaries, including Barbie. IBM and Dentsu also have integrations with Adobe Firefly. == References ==
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