Advantage Business Marketing

In the period between 2006 and 2014, the company transitioned from print-centric to digital media, increasing digital revenues from 11% to 50% of total revenues. The company's growth during this period came from both "organic" growth and strategic acquisitions. In 2009 the firm was described as a "business to business magazine publisher", which could be interpreted as a publisher of trade magazines. In 2018, the organization transitioned fully from a digital media organization to a digital marketing organization, following market trends. As such, the company changed its name from Advantage Business Media to Advantage Business Marketing, updated its logo, and began the overhaul of its digital websites and assets. The organization offered digital marketing services including inbound marketing, branding, automation services, customer relationship management integration, and data management. == History ==

In 2006, Rich Reiff and George Fox purchased several publications from Reed Business Information's New Product Division, formerly known as Gordon Publications, with the backing of private equity provided by Catalyst Investors. Also in 2006, the company launched the FindGuru business-to-business-focused search engine as a revised and rebranded ReedLink tool originally available from Reed Business Information. In 2011, ABM acquired Continuity Insights and Vicon Publishing; In 2014, the firm was sold by Catalyst to Owners Resource Group (ORG), a private equity firm based in Austin, Texas, for undisclosed terms. This acquisition makes the first foray for ORG into the media space. On June 11, 2019, Cummings held a staff meeting where he told all employees that the company was filing for bankruptcy and closing effective immediately. Staff had until the end of the day to vacate the premises. No severance pay was given to employees, customers lost much of what they'd purchased, and many vendors were never paid. == Titles published by ABM ==

ABM published 23 titles. • Chem.Info • Electronic Component News (Electron. Compon. News also ECN) • '' (Wirel. Week'') == References ==