Since 1892, the site was occupied by the Union-Elektricitäts-Gesellschaft (UEG), which was an electrical company founded by
August Thyssen and the
Thomson Houston Electric Company. The company's goal was to enter the booming electrical industry, and this site was dedicated to the production of electric
trams. The UEG quickly encountered financial difficulties, and the
Allgemeine Elektricitäts-Gesellschaft (AEG) took over in 1904 and planned the construction of a new turbine factory, as the existing factory had become too small. Architect
Peter Behrens was commissioned with the design of the new building. More than an architect, Behrens was employed by AEG since 1907 as an artistic consultant, and designed the company's electrical products, as well as its logo and other company graphics. He was also in charge of the overall image of the company. Initially influenced by the
Art Nouveau in 1901–3, Behrens soon became a founding member of the German
Werkbund; influenced by the British
Arts and Crafts, they were dedicated to raising the quality of German design, developing architecture that was rational for the modern age, while still embracing classical traditions. == Construction ==