During the
Great Depression, she began a crafts group named Putnam County Products in her hometown of
Peekskill, New York, which was created to assist local craftsmen sell their products. When Aileen noticed that there was a need for an organization that would help the craft members find broader markets to help them sell the products, she created the
Handcraft Cooperative League of America in 1940. The group would carry the finest quality of crafts from within the country, and they chose New York as its location. She and her associates felt that the more crafts they sold, the more lives they would advance, not only on a financial rank for the artists, but a greater rank of meaning for the buyers as well." In the late 1930s, Webb became interested in craft making herself. She was a potter, enamelist, watercolorist, and wood carver. The America House was an outlet for crafts. "The name "America House" was suggested by league member Laurits Christian Eichner, a pewter craftsman". Selling was not always the marketing strategy at the America House. In the early 1940s, Webb and her associates held many craft exhibitions. "America House gallery could tour Craftsmanship of New England." Their exhibitions offered the best of local contemporary crafts such as, furniture, tapestry, and stained glass. The Hands of Servicemen, on exhibit later that year, reflected current affairs and Webb's own desire to see servicemen equipped with useful skills. Throughout these exhibitions, Webb was creating shows that defined her belief in the potential of craft to elevate society's tastes. These exhibitions also offered useful skills to people who were interested in crafts as a career and served as a political tool between countries. Exhibition space need became an official goal of the American Craftsmen's Council after its primary success exhibiting crafts at America House. Contemporary Furniture from the School for American Craftsmen began at the America House gallery in 1951. Aileen Webb indicated how education and marketing that were linked intimately were to the success of the contemporary craftsmen, and she used the chance to display the students' work to benefit public exposure for the developing artists. Craft Horizons was an informal newsletter published by Aileen Webb in 1941. Although it started out as a simple newsletter published after Mrs. Webb recognized the significance of communicating America House's activities, it eventually became a leader in the documentation of the craft world. By 1979, Craft Horizons averaged an impressive 40,000 copies in its monthly circulations. Known today as American Craft, Craft Horizons has become the country's main craft publication. ==Other houses==