In general, Ainu people are hard to find because they tend to hide their identity as Ainu, especially in the young generation. Two-thirds of Ainu youth do not know that they are Ainu. In addition, because Ainu students were strongly discouraged from speaking their language at school, it has been challenging for the Ainu language to be revitalized. Despite this, there is an active movement to
revitalize the language, mainly in Hokkaido but also elsewhere such as
Kanto. Ainu oral literature has been documented both in hopes of safeguarding it for future generations, as well as using it as a teaching tool for language learners. Beginning in 1987, the
Ainu Association of Hokkaido, with approximately 500 members, began hosting 14 Ainu language classes, Ainu language instructors training courses and Family Ainu Learning Initiative and have released instructional materials on the language, including a textbook. Also,
Yamato linguists teach Ainu and train students to become Ainu instructors in university. In spite of these efforts, the Ainu language was not yet taught as a subject in any secondary school in Japan. Due to the Ainu Cultural Promotion Act of 1997, Ainu dictionaries transformed and became tools for improving communication and preserving records of the Ainu language in order to revitalize the language and promote the culture. This act had aims to promote, disseminate, and advocate on behalf of Ainu cultural traditions. The main issue with this act however, was that not a single Ainu person was included in the "Expert" meetings prior to the law's passage, and as a result of this there was no mention of language education and how it should be carried out. The focus at this point was on Ainu culture revitalization rather than Ainu language revitalization. As of 2011, there has been an increasing number of second-language learners, especially in Hokkaido, in large part due to the pioneering efforts of the late Ainu folklorist, activist and former
Diet member
Shigeru Kayano, himself a native speaker, who first opened an Ainu language school in 1987 funded by
Ainu Kyokai. The Ainu Association of Hokkaido is the main supporter of Ainu culture in Hokkaido. Ainu language classes have been conducted in some areas in Japan and small numbers of young people are learning Ainu. Efforts have also been made to produce web-accessible materials for conversational Ainu because most documentation of the Ainu language focused on the recording of folktales. The Ainu language has been in media as well; the first Ainu radio program was called
FM Pipaushi, which has run since 2001 along with 15-minute radio Ainu language lessons funded by FRPAC, and newspaper
The Ainu Times has been established since 1997. In 2016, a radio course was broadcast by the STVradio Broadcasting to introduce Ainu language. The course put extensive efforts in promoting the language, creating four textbooks in each season throughout the year. In addition, the Ainu language has been seen in public domains such as the outlet shopping complex's name, , which means 'wind', in the
Minami Chitose area and the name , meaning 'young', at a shopping centre in the
Chitose area. There is also a basketball team in
Sapporo founded under the name , after 'god of the wind' (its current name is
Levanga Hokkaido). The well-known Japanese fashion magazine's name means 'flower' in Ainu. Another Ainu language revitalization program is Urespa, a university program to educate high-level persons on the language of the Ainu. The effort is a collaborative and cooperative program for individuals wishing to learn about Ainu languages. This includes performances which focus on the Ainu and their language, instead of using the dominant Japanese language. Another form of Ainu language revitalization is an annual national competition, which is Ainu language-themed. People of many differing demographics are often encouraged to take part in the contest. Since 2017, the popularity of the contest has increased. On 15 February 2019, Japan approved a bill to recognize the Ainu language for the first time and enacted the law on 19 April 2019. Outside of Japan, there have also been efforts to revive the Ainu culture and language in other countries, including
Australia and
Russia. In 2019, researchers working together from both the Society for Academic Research of Ainu (SARC), representatives from Hokkaido University, and with the assistance of linguists spanning multiple universities and countries assisted in the creation of AI Pirika, an AI created with the goal of assisting with speech recognition and serving as a conversation partner. ==Sample text==