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Company Profile

Air Canada

Air Canada is the flag carrier and the largest airline of Canada, by size and passengers carried. Air Canada is headquartered in the borough of Saint-Laurent in the city of Montreal. The airline, founded in 1937, provides scheduled and charter air transport for passengers and cargo to 222 destinations worldwide. It operates major hubs at Montréal–Trudeau, Toronto–Pearson and Vancouver. Air Canada is a founding member of the Star Alliance.

History
Trans-Canada Air Lines (1937–1965) Air Canada's predecessor, Trans-Canada Air Lines (TCA), was created by federal legislation as a subsidiary of Canadian National Railway (CNR) on 11 April 1937. The newly created Department of Transport under Minister C. D. Howe desired an airline under government control to link cities on the Atlantic coast to those on the Pacific coast. Using $5 million in Crown seed money, two Lockheed Model 10 Electras and one Boeing Stearman biplane were purchased from Canadian Airways and experienced airline executives from United Airlines and American Airlines were brought in. Lockheed Model 14 Super Electra at Malton Airport, 1939 Passenger flights began on 1 September 1937, with an Electra carrying two passengers and mail from Vancouver to Seattle, a $14.20 round trip, Transcontinental routes from Montreal to Vancouver began on 1 April 1939, using 12 Lockheed Model 14 Super Electras and six Lockheed Model 18 Lodestars. Renamed Air Canada and early years (1965–1990) By 1964, TCA had grown to become Canada's national airline and, in 1964, Jean Chrétien submitted a private member's bill to change the name of the airline from Trans-Canada Airlines to Air Canada, which TCA had long used as its French-language name. This bill failed but it was later resubmitted and passed, with the name change taking effect on 1 January 1965. During the 1970s, government regulations ensured Air Canada's dominance over domestic regional carriers and rival CP Air. Short-haul carriers were each restricted to one of five regions, and could not compete directly with Air Canada and CP Air. The carrier's fleet expansion saw the acquisition of Boeing 727, Boeing 747, and Lockheed Tristar jetliners. With new fleet expenditures outpacing earnings, Air Canada officials indicated that the carrier would need additional sources of capital to fund its modernization. and in 1989 became completely privatized. By 1994, Air Canada returned to profitability. demanding higher wages. Finally, Deutsche Bank unveiled an $850 million financing package for Air Canada, if it would cut $200 million in annual costs in addition to the $1.1 billion that the unions agreed on in 2003. The offer was accepted after last-minute talks between CEO Robert Milton and CAW president Buzz Hargrove resulted in union concessions. ACE Aviation Holdings became the new parent company under which the reorganized Air Canada was held. In October 2004, Canadian singer Celine Dion became the face of Air Canada, hoping to relaunch the airline and draw in a more international market after 18 months of bankruptcy protection. Fleet modernization in the 'Frosted Leaf' livery at Frankfurt Airport. In 2005, the airline ordered a number of Boeing 787-8s. On 31 October 2004, the last Air Canada Boeing 747 flight landed in Toronto from Frankfurt as AC873, ending 33 years of 747 service with the airline. The Boeing 747-400 fleet was replaced by the Airbus A340 fleet. On 19 October 2004, Air Canada unveiled a new aircraft colour scheme and uniforms. A Boeing 767-300ER was painted in the new silver-blue colour, and the dark green/almost black tail was replaced with a new version of the maple leaf known as the 'Frosted Leaf'. On 9 November 2005, Air Canada agreed to renew its widebody fleet by purchasing 16 Boeing 777s (10 -300ERs, 6 -200LRs), and 14 Boeing 787-8s. It placed options on 18 Boeing 777s and 46 Boeing 787-8s and -9s. Deliveries of the 777s began in March 2007 and deliveries of the 787s began in May 2014. On 24 April 2007, Air Canada exercised half of its options for the Boeing 787 Dreamliner. The firm order for the Dreamliners then stood at 37 plus 23 options, for a total of 60. The airline also cancelled orders for two Boeing 777Fs. In November 2007, Air Canada leased an additional Boeing 777-300ER. Project XM Started in July 2006 and since completed, Project XM: Extreme Makeover, was a $300 million aircraft interior replacement project to install new cabins on all aircraft. New aircraft such as the Boeing 777 were delivered with the new cabins factory installed. New cabin features included: • In Executive First, new horizontal fully flat Executive First Suites (on Boeing 767s, Boeing 777s, and Airbus A330s). • New seats in all classes on all aircraft, with new entertainment options. • Personal AVOD ( touchscreen LCD) in Economy class (domestic and international) and Executive Class (domestic). • Larger AVOD ( touchscreen LCD) equipped with noise-cancelling Sennheiser headphones available in Executive First Suites. • Interactive games at all seats in Executive and Economy; XM Radio Canada available at every seat. • USB ports to recharge electronic devices and for game controllers at all seats; 120 VAC plugs in most seats; • In Economy (2 per triple) (1 per double) (3 per quad). • In First Class/Executive (All seats) Late 2000s financial difficulties High fuel prices and the Great Recession caused Air Canada significant financial difficulties in the late 2000s. In June 2008, the airline announced it would lay off over 2,000 employees and cut its capacity by 7 per cent by the first quarter of 2009. President and CEO Montie Brewer expressed confidence that the airline would weather the economic downturn. in 2015. Rovinescu served as the CEO of Air Canada from 2009 to 2021. Brewer resigned on 30 March 2009 and was replaced by Călin Rovinescu on 1 April. Rovinescu became the first Canadian President since Claude Taylor in 1992. Rovinescu, reported to be "an enforcer", was Air Canada's chief restructuring officer during its 2003 bankruptcy; he resigned that year after unions rejected his demands. Air Canada's contracts with four unions also expired around this time. The airline stated that its $2.85 billion pension shortfall (which grew from $1.2 billion in 2007) was a "liquidity risk" in its first-quarter report, and it required new financing and pension "relief" to conserve cash for 2010 operations. The company was obligated to pay $650 million into the pension fund but it suffered a 2009 Q1 loss of $400 million, so it requested a moratorium on its pension payments in 2009. The unions had insisted on financial guarantees before agreeing on a deal. Rejecting union calls for a direct bailout of the company, federal finance minister Jim Flaherty instead appointed retired judge James Farley to mediate pension issues between the company, the unions representing its employees, and retirees. Farley had presided over the company's 2003 bankruptcy. In July 2009, Air Canada requested and received CA$1 billion in financial aid from a consortium of entities, including the Canadian government, ACE, and associate company Aeroplan. The Centre for Aviation reported that only CA$600 million was actually loaned to Air Canada; the rest of the money was from sale-leaseback accounting and "aggregating an array of biscuit-tin savings". 2010s In December 2010, ACE sold 44 million Air Canada shares, followed by the remaining 31 million shares in November 2012 to Cormark Securities Inc. New branding and fleet in February 2017 with an Airbus A321 On 9 February 2017, a new retro red and black aircraft livery was launched, to coincide with Air Canada's 80th anniversary and Canada's 150th anniversary of Confederation. The update includes design aspects from the logo used between 1964 and 1992, with an overall white colour scheme, with a black underside, tail fin with red maple leaf rondelle, black "Air Canada" lettering with a red maple leaf rondelle underneath, and a black "mask" surrounding the cockpit windows. at Halifax Stanfield International Airport, 2020 In December 2013, Air Canada ordered 61 Boeing 737 MAX single-aisle narrow body aircraft to replace its existing fleet of Airbus A320 series aircraft with the first MAX 8 variant delivered on 2 November 2017. Some Airbus A319s will be transferred to Air Canada's Rouge subsidiary, with the remaining fleet retired. As part of the deal, Boeing purchased 25 Embraer E190s from Air Canada that were retired in 2016. The same year, Air Canada signed an agreement with Bombardier Aerospace to replace the E190s with Airbus A220/CSeries aircraft from 2019. In July 2017, Air Canada reintroduced Premium Economy on its North American wide-body flights. In April 2018, Air Canada rebranded its international business class cabin as Air Canada Signature Class. Passengers could expect an enhanced menu, including the new Air Canada Signature Cocktail, as well as new amenity kits, a chauffeur service (using BMW vehicles) at its hubs during domestic to international connections, and access to the Air Canada Signature Suite at Toronto Pearson International Airport. On select North American routes, Air Canada Signature Service is offered on widebody aircraft. In May 2018, Air Canada listed Taiwan as part of China to comply with a requirement of China's civil aviation administration. On 6 June 2018, Air Canada and Air China signed a joint venture, the first joint venture between a North American and Chinese airline. Proposed acquisition of Transat A.T. On 16 May 2019, Air Canada announced it was in exclusive talks to buy Transat A.T., the parent company that owns Air Transat, for CA$520 million. On 27 June 2019, Transat A.T. agreed to be purchased by Air Canada for CA$13 per share. On 11 August 2019, Air Canada raised the purchase price of Transat A.T. to CA$18 per share. The overall value of the deal was now $720 million. On 23 August 2019, 95% of Transat A.T. shareholders approved the acquisition by Air Canada on that basis. The agreement was revised downwards in October 2020 to CA$5 per share, reflecting the challenges posed to the airline industry by the COVID-19 pandemic. The plan was "expected to face intense scrutiny from the Competition Bureau and other regulatory authorities, including in Europe", according to CBC News. While the Government of Canada approved the takeover on 11 February 2021, it was dropped in April 2021 following a failure to secure European Commission approval. 2020s COVID-19 pandemic Travel restrictions caused by the COVID-19 pandemic forced Air Canada to heavily restrict service. On 18 March 2020, the airline announced it would suspend most of its flights by 31 March. Service began to return to normal on 22 May, with flights to more cities being added over the summer. In its first quarterly financial report, Air Canada announced it had lost CA$1.05 billion, compared to a profit of CA$345 million in Q1 2019. The airline similarly suffered in the third quarter, reporting a loss of CA$685 million. It stated capacity in the fourth quarter of the 2020 fiscal year would be 75 per cent lower than the previous year. In June 2022, after the provincial governments across the country began lifting pandemic-era restrictions, Air Canada announced it was cancelling over 150 daily flights in the summer due to unprecedented and unexpected pressure in the aviation industry. In April 2021, the Government of Canada acquired 6.4% of Air Canada as a part of a $5.9 billion COVID-19 related assistance package, and has not ruled out further investment. In 2024, the Government sold its stake in Air Canada, confirming they "...did not intend to be a long-term owner of the shares." In September 2022, Air Canada welcomed the Government of Canada's decision to lift remaining COVID-19 restrictions, including requirements for wearing masks on aircraft, testing and quarantine, and the compulsory use of ArriveCAN beginning 1 October 2022 and noted that the measures were not justified by science. Fleet renewal, expansion, Airbus A320 family retrofit, and transfer of Boeing 737 MAX to Air Canada Rouge On 22 March 2022, Air Canada placed a order for 26 Airbus A321XLR aircraft, making Air Canada the second airline in Canada to fly the Airbus A321neo family of aircraft, alongside Air Transat. On 23 October 2023, Air Canada announced that it would retrofit the Airbus A321, and 8 of its Airbus A320 aircraft with the A220 standard to replace the XM cabin, which would feature Airspace XL bins, new entertainment screens, exterior cameras, and satellite based Wi-Fi. On 17 December 2024, Air Canada announced that it would transfer its Boeing 737 MAX 8 aircraft to Air Canada Rouge, and it would create a hub for Rouge at Vancouver International Airport. Air Canada Rouge's Airbus A320 and A321 fleet will transfer to the mainline fleet as part of the transition, and would be retrofitted with the A220 standard. Flight attendants strike In August 2025, Air Canada experienced a work stoppage involving more than 10,000 flight attendants represented by the Canadian Union of Public Employees. The strike began on 16 August and led to the cancellation of approximately 130,000 passenger journeys per day. A tentative agreement was reached on 19 August, and operations resumed later that day. The wage component of the agreement was subsequently rejected by 99.1% of members, although other provisions remained in effect. The strike resulted in 3,200 flight cancellations and an estimated revenue loss of C$430 million. CEO resignation On March 30, 2026, the company announced that its chief executive, Michael Rousseau, will retire from his position by the end of September 2026. Air Canada's board said it would begin a process to find his replacement. ==Corporate affairs==
Corporate affairs
Business trends Air Canada had been loss-making for several years, but was profitable from 2012; however, due to the impact of the COVID-19 pandemic, the company was again loss-making in 2020. The key trends for the Air Canada group, including Air Canada Express and Air Canada rouge, are (years ending 31 December): Ownership Air Canada became fully privatized in 1989, and its variable voting shares are traded on the Toronto Stock Exchange (TSX:AC), and, since 29 July 2016, on OTCQX International Premier in the US under the single ticker symbol "ACDVF". Currently, the Air Canada Public Participation Act (ACPPA) limits ownership of Air Canada's voting interests by non-residents of Canada to a maximum of 25%. The Canada Transportation Act (CTA) also requires that Canadians own and control at least 75% of the voting interests of licensed Canadian carriers. Accordingly, Air Canada's articles contain restrictions to ensure that it remains "Canadian" as defined under the CTA. • February 2021present: Michael Rousseau Headquarters and Operations Centre serves as the airline's headquarters. By federal law (Air Canada Public Participation Act), Air Canada is obligated to keep its head office in Montreal. Its corporate headquarters is Air Canada Centre (French: Centre Air Canada), also known as La Rondelle ("The Puck" in French), a 7-storey building located on the grounds of Montréal–Trudeau International Airport in Saint-Laurent. In 1975, Air Canada was headquartered at 1 Place Ville-Marie in Montreal. In 1990, the airline moved its headquarters to the airport to cut costs. Air Canada's Operations Centre is located in Brampton, Ontario, and oversees all flight operations including dispatching and crew scheduling. It has an off-site disaster recovery site and is typically unused. Air Canada Pension Plan Trans-Canada Capital manages Air Canada's pension plan and its $30 billion in assets. TCC has allocated funds in: Canadian fixed income; absolute return hedge funds; and, real estate, infrastructure, private equity, private debt.TCC's team grew the fund from $23 billion in 2020 to $30 billion in 2024. TCC began a partnership with Pretium Partners in 2013, investing in their single-family rental real estate strategy. The fund adheres to Environmental, social, and governance (ESG) rules and refrains from investing in companies associated with coal, tobacco and weapons production. Subsidiaries Air Canada Cargo Air Canada Cargo is the company's freight carrying division based at Toronto-Pearson, offering more than 150 shipping destinations through the Air Canada airline network, ground logistics and airline partners. Its route network has focused on European destinations through Eastern Canada departure points, along with direct services from Vancouver and Calgary to Frankfurt, London, Paris, and Zurich. Cargo terminals are also found in Vancouver, Calgary and Montreal. On 17 April 2023, a grand theft occurred at the Air Canada cargo terminal at Toronto Pearson International Airport. A container containing gold bars and currency valued at over C$20 million was stolen. Two Air Canada employees allegedly participated in this theft. Air Canada Express is a subsidiary of Air Canada. Air Canada Express is the brand name of Air Canada's regional feeder service operated by independent carriers Jazz Aviation and PAL Airlines. Air Canada Jetz Launched in 2002, Air Canada Jetz is a charter service targeting sports teams, professional entertainers, and corporations. The Air Canada Jetz fleet consists of Airbus A319 and A320 aircraft in an all business class configuration. In February 2014, Air Canada decided to leave the sports charter business. However, on 17 March 2015, Air Canada announced an agreement with several NHL teams to provide charter services under the Air Canada Jetz brand for six years starting from the 2015–2016 NHL season. Air Canada Rouge is a subsidiary of Air Canada. Launched in December 2012, Air Canada Rouge is a subsidiary of Air Canada. Air Canada Rouge serves predominantly leisure destinations in Europe, the Caribbean, South America, Central America, Mexico and the United States using Airbus A319, Airbus A320, and Airbus A321. Air Canada Rouge's former routes to Asia, Europe, and South America were cancelled after the retirement of its Boeing 767-300ER aircraft. Air Canada Vacations Air Canada Vacations is Air Canada's tour operator. All packages include accommodation, Aeroplan Miles and roundtrip airfare aboard Air Canada and/or its Star Alliance partners. Air Canada Vacations offers Executive Class service on select flights, nonstop flights from major Canadian cities and daily flights to many destinations. Aeroplan Aeroplan is Air Canada's loyalty marketing program operated by Groupe Aeroplan Inc., which was spun off from Air Canada in 2005. Air Canada re-purchased Aeroplan from Aimia Inc in January 2019. Former subsidiaries Air Canada Jazz was a former subsidiary that operated as a regional airline. The subsidiary was spun off in 2006, although it continued to use the Air Canada brand until 2011. In 2001, Air Canada consolidated its wholly owned regional carriers Air BC, Air Nova, Air Ontario, and Canadian Regional Airlines into Air Canada Regional Incorporated. Several of these air carriers had previously operated as an "Air Canada Connector". In 2002, the consolidation was completed with the creation of a new brand, Air Canada Jazz. Air Canada Jazz was spun off in November 2006. ACE Aviation Holdings is no longer a shareholder of Jazz Aviation LP, making it an independent company. Air Canada Jazz was the brand name of Air Canada's main regional product from 2002 to 2011. As of June 2011, the Air Canada Jazz brand is no longer being marketed as all regional operators adopted the Air Canada Express name. Jazz Aviation is the largest of these affiliates, operating 125 aircraft on behalf of Air Canada. Air Canada Tango On 1 November 2001, Air Canada launched Air Canada Tango, designed to offer no-frills service and lower fares using a dedicated fleet of 13 Airbus A320s in an all economy configuration of 159 seats. In Canada, it operated from Toronto to Vancouver, Calgary, Edmonton, Winnipeg, Regina, Saskatoon, Thunder Bay, Ottawa, Montreal, Halifax, Gander and St. John's. In addition, it operated non-stop service between Toronto and Fort Lauderdale, Orlando and Tampa; as well as non-stop service between Montreal and Fort Lauderdale and Orlando. Tango was intended to compete with Canada 3000. The Tango service was dissolved in 2004. Air Canada once called its lowest fare class "Tango". As of 2018, Air Canada has renamed the Tango fare class to Standard fare. Zip In 2002, Air Canada launched a discount airline to compete directly with WestJet on routes in Western Canada. Zip operated ex-Canadian Airlines International 737-200s as a separate airline with its own staff and brightly painted aircraft. It was disbanded in 2004. ==Destinations and hubs==
Destinations and hubs
Hubs Air Canada currently operates three hubs. • Toronto–Pearson: Air Canada's primary global hub. • Montréal–Trudeau: secondary hub for the East Coast and principal gateway to France and other international destinations. • Vancouver: secondary hub for the West Coast and premier Asia-Pacific gateway. Destinations , Air Canada flies to 64 domestic destinations and 158 international destinations across Asia, Africa, the Americas, Europe, and Oceania. Along with its regional partners, the carrier serves over 222 destinations in 47 countries, on six continents worldwide. Air Canada currently flies two fifth freedom flights, São Paulo-Buenos Aires and London Heathrow-Delhi. Air Canada has flown a number of fifth freedom routes (passenger and cargo rights between two non-Canadian destinations) in the past, Joint ventures Air Canada have joint ventures with the following airlines: • LufthansaUnited Airlines Codeshare agreements Air Canada codeshares with the following airlines: • Aegean AirlinesAer LingusairBalticAir ChinaAir DolomitiAir IndiaAir New ZealandAll Nippon AirwaysAsiana AirlinesAustrian AirlinesAviancaAzul Brazilian AirlinesBrussels AirlinesCathay PacificCentral Mountain AirCroatia AirlinesDeutsche BahnDiscover AirlinesEdelweiss AirEgyptairEmiratesEthiopian AirlinesEtihad AirwaysEurowingsEVA AirFlydubaiGol Linhas Aéreas InteligentesKTXITA AirwaysLOT Polish AirlinesLufthansaMiddle East AirlinesRenfeScootSingapore AirlinesSriLankan AirlinesSwiss International Air LinesTAP Air PortugalThai Airways InternationalTurkish AirlinesUnited AirlinesVirgin Australia Interline agreements Air Canada has Interline agreements with the following airlines: • Bearskin AirlinesBiman Bangladesh AirlinesBritish AirwaysBrussels AirlinesCanadian NorthCaribbean AirlinesCathay PacificCayman AirwaysCentral Mountain AirChina AirlinesChina Eastern AirlinesChina Southern AirlinesCopa AirlinesCroatia AirlinesDelta Air LinesEdelweiss AirEgyptairEmiratesEthiopian AirlinesEtihad AirwaysEurowingsEVA AirFiji AirwaysGaruda IndonesiaGol Linhas Aéreas InteligentesGulf AirHawaiian AirlinesHong Kong AirlinesIberiaIcelandairJapan AirlinesJeju AirJetstarJetstar JapanJuneyao AirlinesKenya AirwaysKLMKorean AirKuwait AirwaysLATAM Airlines GroupLIATLOT Polish AirlinesLufthansaLuxairMalaysia AirlinesOlympic AirOman AirPakistan International AirlinesPascan AviationPegasus AirlinesPhilippine AirlinesPAL AirlinesQatar AirwaysQantasRoyal Air MarocRoyal JordanianSaudiaScandinavian AirlinesShenzhen AirlinesSingapore AirlinesSouth African AirwaysSriLankan AirlinesSwiss International Air LinesTAP Air PortugalThai Airways InternationalTunisairTurkish AirlinesUkraine International AirlinesUnited AirlinesVietnam AirlinesVirgin AtlanticVirgin AustraliaWiderøe ==Fleet==
Services
Air Canada has three classes of service, Business/Signature, Premium Economy, and Economy. On most long-haul international and short-haul routes operated by widebody aircraft, Signature Class, Premium Economy, and Economy Class are offered; In the spring of 1987, Air Canada enacted no-smoking flights between Canada and New York City as a test. After a survey reported that 96% of passengers supported the smoking ban, Air Canada extended the ban to other flights. Cabin crew On 9 February 2017, a new uniform scheme coinciding with Canada's 150th and Air Canada's 80th anniversaries was unveiled. Air Canada partnered with Vancouver-born fashion designer Christopher Bates to design the new uniforms which incorporate a base colour of black or grey with red lettering and the famous maple leaf. Between 2004 and 2017, Air Canada uniforms used a midnight blue colour. The uniforms were designed by Canadian fashion designer Debbie Shuchat. At a presentation in the Toronto Airport hangar, Celine Dion helped the newly solvent airline debut its new image. ==Frequent flyer program==
Frequent flyer program
Aeroplan is Air Canada's frequent flyer rewards program, both allowing for points collection and spending, as well as status and rewards as an Air Canada customer. After Air Canada and Aeroplan changed the division of points collection and redemption, Air Canada introduced an internal rewards program, Altitude. The two programs operate in conjunction. In May 2017, Air Canada announced it plans to launch a new loyalty program to replace Aeroplan and Altitude in 2020. On 10 January 2019, Air Canada re-acquired Aeroplan from Aimia. In 2020, Air Canada Altitude and Aeroplan merged, with Aeroplan as the surviving entity. Air Canada Altitude for members of "Air Canada Altitude", the airline's frequent flyers program On 20 September 2012, Air Canada unveiled its new frequent flyer status program named "Air Canada Altitude" to supplement Aeroplan. Aeroplan remained the frequent flyer rewards program, collecting miles which can be "spent", whereas status level is determined by Altitude standing. There are five levels of membership in Air Canada's Altitude Program: Basic, Prestige 25K, Elite 35K, Elite 50K, Elite 75K and Super Elite 100K. The latter three are called "Top Tier" membership levels and provide travel benefits such as upgrades, lounge access, priority services (e.g., check-in, luggage handling), and bonuses when earning miles through air travel. In order to qualify for these levels, a member must earn, through flight activities, a certain number of miles or a certain number of segments and spending some level of money. Altitude refers to these as Altitude Qualifying Miles (AQM), Segments (AQS), and Dollars (AQD). Prestige members and Altitude Elite 35 K receive Star Alliance Silver status, while Elite 50K, Elite 75K, and Super Elite 100K members receive Star Alliance Gold status. Air Canada Status Miles are calculated on an annual basis to determine Altitude Membership Status for the following benefit year (1 March through 28 February). At the 35K and above levels, that level of status is granted when achieved, for the remainder of the current year, as well as for the next year. This coincides with the alliance with Star Alliance, and this can give Star Alliance Gold passengers access to any Star Alliance lounge and discounts or upgrades on another Star Alliance member. On 8 November 2020, Air Canada Altitude renamed as Aeroplan Elite Status. Altitude Qualifying Miles (AQM), Segments (AQS), and Dollars (AQD) have been replaced by Status Qualifying Miles (SQM), Segments (SQS), and Dollars (SQD). ==Accidents and incidents==
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