Aishwarya began her career in the
Tamil film industry as a playback singer in the unreleased film
Ramanaa, directed by Parthy Bhaskar. The song was composed by
Deva in November 2000. Her first song to be released was "Natpe Natpe" from
D. Imman's soundtrack for
Whistle (2003), which she sang alongside the composer and actor
Silambarasan. In August 2011, she announced that she would direct her husband, Dhanush, and
Shruti Haasan in her first feature film titled
3. The film was highly anticipated prior to its release, after the song "
Why This Kolaveri Di" from its soundtrack went viral and became an
internet phenomenon. The song was composed by her cousin
Anirudh Ravichander. She appeared alongside the lead cast and composer in the making of the video. In July 2015, Aishwarya announced she will soon launch a YouTube channel under the banner of "Ten Entertainment" to exclusively promote original content and short films by aspiring filmmakers. She was a judge on
STAR Vijay's dance competition
Jodi Number One in its third season alongside actors
Sangeetha and
Jeeva. She became a
playback singer with the film
Whistle alongside
Silambarasan, which was then followed by the song "Un Mela Aasadhan" in the film
Aayirathil Oruvan, for which she also worked as an assistant director. In August 2016, Aishwarya was selected as India's
goodwill ambassador for the
UN Women organization. == Dance criticism ==