Ajijic has attracted foreign artists and writers since the 1890s. Englishmen Nigel Millet and Peter Lilley settled in Ajijic before World War II and under the pen name of Dane Chandos wrote
Village in the Sun (1945, G.P. Putnam's Sons), about building a house on the edge of the lake in nearby San Antonio Tlayacapan. Using the same pen name, Peter Lilley later teamed up with Anthony Stansfeld (an English academic) to write
House in the Sun (1949), which concerns the operation of a small inn in Ajijic (now known as the “Old Posada”). These books were written when the main road from Chapala was unpaved, ice was delivered by bus from Guadalajara, and electricity was just being installed. The Ajijic population of about 11,000 excludes the hundreds of visitors from
Guadalajara ( north) who spend weekends and vacations there. Many retired Americans and Canadians now live in Ajijic, with an estimate that immigrants make up more than half of the population in the winter. The influx of large numbers of immigrants has been received with mixed feelings by the local population. As the economy becomes more reliant on tourism, many businesses struggled when that population did not arrive in full strength due to the COVID-19 pandemic. Ajijic is a very festive village with many holidays, special events and parades about once a month. Ajijic's “Chupinaya Carrera de Montana” attracts about 500 males and females from all over Mexico each July for a grueling 13.8 kilometer foot race to the summit of Cerro La Chupinaya (2,400 meters, 7,874 feet) and back to the Ajijic Plaza in about 90 minutes for the best runners/climbers. Hundreds are attracted each September to the unmanned Hot Air Balloon event (Regatta de Globos) where local groups enter their homemade tissue paper balloons some as big as 200 cubic feet. The biggest local event of the year is the San Andreas Fiesta dedicated to Ajijic's patron saint. The Fiesta dominates Ajijic's central plaza and surrounding streets for nine days in late November and attracts the majority of Ajijic residents. On 1 December 2020, the town of Ajijic, located on Lake Chapala, was designated as the ninth Magical Town of Jalisco (
Pueblo Mágico) by the federal tourism government. ==Notable residents==