Arriving in New York, Elbaz first worked for a bridal firm, then trained over the course of seven years as a senior assistant to
Geoffrey Beene. In New York, Elbaz dropped the last letter of his first name, becoming Alber so that his name would be pronounced correctly in English as well as because he felt it made a better name for a fashion brand. During his 14-year tenure, he was credited with the house's renewed appeal thanks to Elbaz's "classic with a twist" Looking back on his career, ''
Women's Wear Daily'' wrote, "His elegant, feminine designs and pulse-pounding runway shows, which had a carnival spirit, catapulted Lanvin to become a top Paris fashion house." Elbaz's simple, feminine clothing, which has been compared to Lanvin's 1920s designs, was lauded by the fashion press. In 2005
Suzy Menkes wrote: "Elbaz is every woman's darling. And that includes
Nicole,
Kate,
Chloë Sevigny,
Sofia Coppola and a slew of rising movie names." Lanvin's business growth followed, with revenue increasing 60% in two years, from 2005 to 2007. In 2010, he led Lanvin's work on an
H&M line, including
tulle dresses and bejeweled necklaces. Notably, for his fall collection in 2012, the house's 10th anniversary, Elbaz chose ordinary people to feature in Lanvin's promotional campaign, including an 18-year-old musician and an 82-year-old retiree. after disagreements with the company's major shareholder,
Shaw-Lan Wang. Shortly before he was fired, Elbaz had hired Chemena Kamali from
Chloé as women's design director. Thereafter he worked with various fashion brands, including
Converse and
LeSportsac. In 2016, he launched a perfume called Superstitious, working with perfumer
Dominique Ropion for the French perfume house
Editions de Parfums Frédéric Malle. He collaborated in 2019 with Italian shoemaker
Tod's, creating bags and loafers. AZ Factory launched in 2021. It is Richemont's first involvement in a newly emerging brand and focuses on creating streamlined foundational basics and technical knits, which the designer termed "switchwear." ==Art and graphics ==