His father, Samuel Joseph Ballin (1804–1874), was a
Danish Jew who had emigrated from
Denmark. Samuel was part owner of an
emigration agency that arranged passages to the United States, and when he died in 1874, young Albert took over the business. He developed it into an independent shipping line, saving costs by carrying cargo on the return trip from the US. This brought him to the attention of the Hamburg America Line; the line hired him in 1886 and made him general director in 1899. Although extremely successful in developing the business, as a Jew, and only being the director, but not the owner of a company, he was not accepted by all of Hamburg society. Nevertheless, he was respected and admired by Kaiser
Wilhelm II, by whom he was honoured with "
hoffähigkeit" (right of presentation at court). Ballin's home in Hamburg, which currently houses the
UNESCO Institute for Lifelong Learning, has a suite of rooms that were built specifically for the Kaiser, to be used when he visited Hamburg. Many different ship companies began to include ocean liners among their fleets to add luxury and comfort to sea travel. Due to bad weather conditions in the winter months, the transatlantic ocean liners could not operate at full capacity. Ballin developed a plan to increase occupancy by offering idle ships to travel agencies in Europe and America in the winter. in 1957 in commemoration of Ballin's 100th birthday The first modern cruise, which defined the journey not just as transport but as the actual reward, commenced on 22 January 1891, when
Augusta Victoria sailed to cruise the Mediterranean for six weeks. Competitors at first ridiculed Ballin, who organized and supervised the voyage personally, but the project was a huge success. In order to accommodate the growing demand, another three of
Auguste Victorias sister ships operated as cruise liners, and in 1899, the Hamburg-America Line commissioned
Blohm & Voss to construct the first purpose-built cruise ship, the
Prinzessin Victoria Luise. It was the very first ship specifically built as a cruise ship, one exclusively tailored for the needs of well-to-do passengers. Ballin further expanded the fleet in 1900 when he acquired fourteen steamships from
A. C. de Freitas & Co. In 1901, Ballin built the Emigration Halls (now the Museum "BallinStadt") on the Hamburg island of
Veddel to accommodate the many thousands of people from all over Europe who arrived at the Port of Hamburg every week to emigrate to North and South America on his company's ships.{{cite web |url=https://www.nytimes.com/2007/07/05/arts/05iht-ballin.1.6503104.html Ballin frequently traveled on the ships in his fleet and often spoke to other passengers to understand more about the ships and what improvements to make to Hamburg Amerika ships in the future. Ballin would take these ideas for improvements in hand and make sure they were implemented on both his current and future liners. == World War I ==