Alcheringa (festival)

Alcheringa derives its etymology from Australian aboriginal mythology and translates to "The Eternal Dreamtime." In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival's first international act. In 2011, Alcheringa's social initiative ‘Udaan - Giving flights to hope’ was started. The latest edition of Alcheringa was held with limited participation and events pertaining to the ongoing COVID-19 crisis. Themes and acts by year ==Events==

Pronites Some notable Indian artists who have earlier performed in Alcheringa are Mika Singh, Undying Inc, RDB, Remo Fernandes, The Auditions for Campus Princess were judged by Miss Asia Pacific World 2013 Ms. Srishti Rana. Mute, the Mime competition was judged by Mr. Moinul Haque, the Sangeet Natak Academy Award winner. World Carnival World Carnival is an initiative by Alcheringa to promote cultures from across the world here in the North-Eastern part of the country. Alcheringa has had artists like Ciorras and Fastest feet in Rhythm from the United States, Ne Obliviscaris and poet Omar Musa from Australia, Fasta Duo and Murray Molloy from Ireland, beatboxer Rizumik from Portugal, rock bands Ouzo Bazooka, Tiny Fingers and Orphaned Land from Israel. Alcheringa has also had the jazz band Tropic Green from Singapore, the Portuguese horn player Mickael Faustino, the Algeria Dance Company from Malta, Hungarian flutist David Simon and pianist Janos Palojtay, the German Classical jazz performer Mito, alternate pop music band BETTY from the USA and English hypnotist Andrew Newton and extreme technical metal band Meta Stasis. == Campaigns ==

Udaan: Giving Flights to Hope Udaan is a social initiative by Alcheringa In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan. North East Unveiled The underlying idea of the campaign North-East Unveiled is to promote a shared identity of North-East India with the rest of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016. == Sponsors and past associates ==

Alcheringa has in the past associated with freecharge, Swiggy, OnePlus, Hero MotoCorp, Wipro, State Bank of India, Indian Oil, Maruti Suzuki, Ola, FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins. In the media sector, Alcheringa has been associated with the RED FM, The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc. ==References==