First election On 14 September 2016, Čeferin was elected the seventh
president of UEFA, automatically becoming a vice-president of
FIFA in the process. He polled 42 votes at the
UEFA Congress in Athens, beating Dutchman
Michael van Praag, who received 13 votes.
Work during first term One of Čeferin's initial priorities was to work on ways to improve competitive balance in
European football and to reduce the gap between the elite clubs and the rest. A series of meetings were held at the UEFA headquarters in
Nyon with key stakeholders to align on a strategy and to explore options available. Čeferin pledged to strengthen the
UEFA Financial Fair Play Regulations (FFPR) measures put in place in 2009, and supervised amendments to the regulations for the new competition cycle 2018–21. Thanks to the FFPR, European clubs reported €600 million in profits in 2017, compared to the €1,700 million combined losses in 2011. Other statutory changes approved at the congress in Helsinki included the strengthening of the UEFA Governance and Compliance Committee with two additional independent members, and the granting of two full member positions on the UEFA Executive Committee to representatives of the
European Club Association (ECA). A representative of the
European Professional Football Leagues (EPFL) was later also added to the UEFA Executive Committee in February 2018 at the 42nd Ordinary
UEFA Congress in
Bratislava. As part of his objective to consolidate communication and collaboration with key football stakeholders, Čeferin worked to strengthen ties with members of the
European Parliament, the
Council of Europe, and the
European Commission. Investment in grassroots and
women's association football has also been at the core of Čeferin's mandate. While record grants for the development of football were announced at the 42nd UEFA Ordinary Congress in February 2018, UEFA also pledged to increase the funding of women's football development projects by 50% in October 2018. He also oversaw the signing of UEFA's first-ever sponsorship deal dedicated entirely to women's football in December 2018.
Second election On 7 February 2019, Čeferin was re-elected by acclamation for a new four-year term at the 43rd Ordinary
UEFA Congress in
Rome. During his acceptance speech, he reinforced a message of unity to ensure that "European football remains united, that European football remains respectful, respectable and respected, and that European football continues to demonstrate solidarity and bring hope."
Work during second term When the 2019–20 football season was interrupted due to the
COVID-19 pandemic, UEFA was still able to conclude all of its senior club competitions under the stewardship of Čeferin, as final-eight tournaments were successfully held for the
Champions League,
Europa League, and
Women's Champions League in Portugal, Germany, and Spain, respectively. Čeferin always refused the creation of
an independent Super League and guaranteed it would never happen on his watch, which led to clashes with
FIFA president Gianni Infantino. On 19 April 2021, after the
European Super League proposal was publicised, Čeferin threatened potential sanctions on the participating members in a press conference in Montreux. On 20 April, Čeferin urged the owners and presidents of the breakaway clubs, especially the English ones, to change their minds. In his speech at the Ordinary 45th UEFA Congress, he said: "Gentlemen, you made a huge mistake. Some will say it is greed, others disdain, arrogance, flippancy or complete ignorance of England's football culture. It does not matter. What does matter is that there is still time to change your mind. Everyone makes mistakes." Following Čeferin's appeal and a number of public protests by football fans in the United Kingdom, most clubs involved in the Super League turned their backs on the project, as it collapsed three days after it had been announced.
Position on 2022 Russian invasion of Ukraine Čeferin strongly condemned the
2022 Russian invasion of Ukraine, banning
Russia from
UEFA competitions until further notice. He quickly removed St. Petersburg as the host city of the
2022 UEFA Champions League final. Čeferin expressed, however, that until further notice he "sees no reason to remove"
its key ally Belarus from international football.
Third election On 5 April 2023, the 47th UEFA Congress, held in Lisbon, unanimously re-elected Čeferin as UEFA President for the period 2023–27. In his acceptance speech, the president thanked delegates for their support. "It is a great honour but mainly it is a great responsibility towards ... football." Čeferin then echoed the pledge that he delivered after his first election in Athens: "I promise you that I will never forget that we are here because of football. We will put football first, always. I will do whatever I can to protect football together with you."
Work during third term Čeferin "prioritised placing football first" when UEFA announced the creation of a new Football Board. The advisory body, approved by the UEFA Executive Committee at its last meeting in Lisbon, is designed to give an institutional yet independent voice of experience and expertise on fundamental football-related topics, including the Laws of the Game, refereeing, match calendar, elite youth development and players well-being. Members of the board include Zinedine Zidane, José Mourinho, Carlo Ancelotti, Paolo Maldini, Gareth Southgate and Gareth Bale. In October 2025, Čeferin warned that European leagues playing matches abroad could "break football", though he had approved a December 2025
La Liga match between
Villarreal and
Barcelona to be played in
Miami and a February 2026
Serie A match between
AC Milan and
Como 1907 to be played in
Perth. The Miami match was cancelled due to significant fan and player backlash. ==Philanthropy==