At the age of 15, while still in high school and before enrolling into
Belgrade University's Faculty of Management, Aleksandra launched herself into a successful first career in fashion, winning international recognition as a model and, from 1996, regional fame as a member of the original cast of the
Balkans' leading girl band Models. She returned to full-time modelling in 1998, working with leading international agencies while living in Europe's fashion capitals. Aleksandra Melnichenko has focused on philanthropy, mainly supporting children's education and the arts. Over time, the family's foundation and the companies the Melnichenko family invested in have donated nearly to charity. ==Personal life==