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Alex Theatre

The Alex Theatre is a historic performing arts and entertainment venue located at 216 North Brand Boulevard in Glendale, California, United States. Built in 1925, it has served as a landmark movie palace, community hub, and cultural anchor for the region. The theatre seats 1,400 and is known for its distinctive 100-foot neon tower designed by S. Charles Lee in 1940. After a major restoration in 1993, the Alex was added to the National Register of Historic Places in 1996. Owned by the City of Glendale, the venue was managed by Glendale Arts from 2008 to 2021 before transitioning to SAS Entertainment Partners. It continues to host concerts, theatrical productions, film screenings, television tapings, and special events, drawing audiences from across Southern California.

Architecture
The Alex Theatre originally opened in 1925 as the Alexander Theatre, although at least one written source attributes it to the architectural firm of Meyer & Holler. Lindley & Selkirk Associates also designed the Hotel Glendale. The interior combines neo-classic Greek and Egyptian architectural elements, inspired by the Egyptian Theatre in Hollywood. In 1940, theater architect S. Charles Lee redesigned the exterior of the Alexander, adding the iconic neon tower, starburst sphere, and marquee that shortened the name to the Alex. ==History==
History
The Alexander officially opened on September 4, 1925, operated by the West Coast–Langley Theatre Circuit. It featured vaudeville performances, plays, and silent movies. A large Wurlitzer organ provided live accompaniment. Located near Walt Disney’s Hyperion studio, the Alex became his preferred site for previewing cartoons. Films such as National Velvet and Going My Way (both 1944) held previews there. A 1948 backstage fire caused $150,000 in damage. The group programmed more than 200 days annually, drew 70,000–90,000 patrons per year, generated $1.3 million in local business activity, and provided $84,000 in subsidies to resident companies that yielded $573,000 in ticket revenue. In October 2021, the City awarded management to SAS Entertainment Partners, ending Glendale Arts’ tenure. Resident companies The Alex has hosted numerous resident companies. The Gay Men’s Chorus of Los Angeles performed more than 100 concerts there between 1994 and 2021. In 2018, a matinée was canceled due to a bomb threat. The Musical Theatre Guild ended its tenure after 2023 when SAS ended its residency. The Alex Film Society continues screenings, including The Three Stooges Big Screen Event (2024). The Glendale Youth Orchestra also performs regularly, entering its 36th season in 2025–26. ==Gallery==
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