Fletcher first stood for Parliament in the
1970 General Election at
West Renfrewshire. He was elected as the
Member of Parliament (MP) for
Edinburgh North at a
by-election in 1973. An editorial in
The Glasgow Herald the following day noted that Fletcher's win came despite this being a time of "unpopularity of the
Government over prices", and Fletcher's result was contrasted favourably with the surprise defeat of the
Labour candidate in the same day's
by-election in Glasgow Govan. After his win was announced, Fletcher said that he considered the result to be "a tremendous vote of confidence in the Government from the people of Edinburgh." Ahead of the
February 1974 general election, Edinburgh North underwent major boundary changes, but Fletcher retained the seat with a majority of over 7,000. Fletcher was
Under-Secretary of State for Scotland from 1979 to 1983, where had responsibility for Scottish education and industry as well as sport and the arts. He was Minister for Corporate and Consumer Affairs at the
Department of Trade and Industry from 1983 to 1985, after which he returned to the back benches. On Fletcher's death, the journalist
Harry Reid, who had been a constituent of Fletcher in Edinburgh, described him as "a Scottish Tory of the decent school; he was warm affable and gregarious" and also stated his opinion that Fletcher was "a Scot first, and a Tory second." ==Views on Scottish Devolution==