In 1995, Alexandra joined the design team of her then mother-in-law,
Diane von Fürstenberg. During her ten-year career at
DVF as Creative Director and later as Director of Image, Alexandra was instrumental in the re-launch of the iconic wrap dress as well as reinforcing the relevance of this American brand. After relocating to Los Angeles in 2005, Alexandra focused on designing exclusively for the home. In 2007, she created Alexandra Von Furstenberg, LLC, the brand, to create modern furniture and home accessories made of acrylic. She originally began by designing for her personal home, and then realized there was a market for her designs. In March 2008, she launched her first designs. ==Personal life==