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Company Profile

Alfamart

PT Sumber Alfaria Trijaya Tbk, doing business as Alfamart, is an Indonesian primarily-franchised convenience store chain. As of June 2023, it has over 18,000 stores in 27 provinces spread across Indonesia, with 4 million daily customers and tens of thousands of micro, small and medium-scale business partners. The business was started in December 1989 as a trading and distribution company in Jakarta by its president, Djoko Susanto. Ten years later, Susanto ventured into the convenience store category with Alfa Minimart, with their first branch being in Karawaci, Tangerang, Banten. Later renamed as Alfamart, the convenience store brand has since expanded to the Philippines, with 2,337 branches there since the end of September 2025.

History
In 1989, Djoko Susanto and his family established a trading and distribution company that sold various products in Jakarta. The distribution company had a corporate share of 70% with Sampoerna and the remaining 30% were with Susanto's PT Sigmantara Alfaindo. In 2014, Alfamart had 7,000 branches in Indonesia catering to an average of 2.5 million customers daily. The company reported to have over 14,000 branches by the end of 2019. After its success in Indonesia, Alfamart expanded into the neighboring country of the Philippines. Its entry into the Philippine market was made through a partnership with SM Investments Corporation, launching its first branch in Trece Martires, Cavite in June 2014. This partnership allowed Alfamart to carry SM Bonus branded grocery item in its stores. Since then, Alfamart has expanded to more than 11 provinces in the Philippines, including 15 cities in Metro Manila. By the end of September 2025, it has grown to 2,337 branches across the country with plans to add 250 new stores by 2026. On October of the same year, SM opened Alfamart for franchising in the Philippines to provide micro, small and medium enterprises (MSMEs) the opportunity to grow alongside its nationwide expansion. On 15 May 2025, Alfamidi sold Lawson's operating company to Alfamart, which Alfamart acquired it worth of Rp.200 Billion, making Lawson a subsidiary of Alfamart. On October 2025, Alfamart entered Bangladeshi market on a partnership with Kazi Farms. Now, the parent company of Alfamart, PT Sigmantara Alfindo or , also owned the larger minimarket chain called which is operated by PT Midi Utama Indonesia Tbk, which also serve coffee and fast food, and AlfaX which combines convenience store with co-working space and targets generation X and millenials. ==See also==
Source: Wikipedia ↗
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