Potter came through the youth team ranks at
Peterborough United, after being released by
Wimbledon at the age of 14, then by
Millwall aged 17. Before joining Peterborough he spent a few months at the Barking Abbey Centre for Football Excellence, where he made several first-team appearances for
Waltham Forest in the
Isthmian League. He signed his first professional contract with Peterborough on 1 June 2007, signing a one-year deal. He joined Kvinesdal of the Norwegian 4th tier on loan in the summer of 2007, but failed to make any appearances. In September 2007 he had a month's loan spell at
Grays Athletic. He made just one appearance, coming on as a substitute against
Exeter City. In November 2007 he made a loan move to
Conference South side
Havant & Waterlooville, for the rest of the season. He played in Havant's 5–2 fourth-round
FA Cup defeat to
Premier League side
Liverpool on 26 January 2008. Potter played a big part in Havant's second goal to put Havant 2–1 ahead when his shot took a deflection off
Martin Škrtel. For this feat, Potter was named "Player of the Round". In December 2007, he was offered at new two-and-a-half-year deal by Peterborough, and, on 29 January 2008, he was recalled from his loan spell at Havant & Waterlooville. On 29 February 2008, Potter was loaned to
Isthmian League Premier Division side
AFC Wimbledon, for a month. He made his first appearances for the Posh in the League upon his return. In July 2008, Potter was close to signing on loan for
Conference National newcomers
Kettering Town. However, Peterborough initially stalled the deal because of injury worries, but he finally completed his loan move to Kettering on 1 August 2008. In May 2009, it was revealed that
Lincoln City had enquired about Potter and his teammate Liam Hatch.
Oxford United On 3 June 2009, Potter signed for
Oxford United on a season-long loan. He scored five goals in 20
Conference National games as Oxford finished third and went on to win the playoff final 3–1 against
York City, his last-minute goal at
Wembley Stadium securing Oxford's return to the
Football League after a four-year exile. At the end of the season he joined Oxford permanently for an undisclosed fee. His debut league goal, a "fine strike", came in a 2–2 draw against
Wycombe on 9 April 2011, one of two goals he scored in the
2010–11 season. He scored twice more in the first half of the
following season, before breaking his ankle in February 2012 and missing the rest of the season. He returned for the start of the
2012–13 season, and on 5 September 2012 came off the bench to score an 88th-minute winner against local rivals
Swindon Town in a first-round
Football League Trophy match. He finished the season with a career-best haul of 11 goals (10 in the league). On 16 January 2015, Potter left the club by mutual consent, having spent five and a half years with the U's. Later that day he returned to AFC Wimbledon.
Northampton Town On 20 May 2015, it was announced that Potter would be reunited with former manager
Chris Wilder by joining
Northampton Town on a two-year contract. He scored his first and what turned out to be only goal for Northampton in a 2–1 win over
Stevenage on 24 October 2015.
Mansfield Town Potter signed for
Mansfield Town in January 2017. He scored his first goal for the club in a 1–1 draw with
Luton Town on 17 April 2017. He was released by Mansfield at the end of the 2017–18 season.
Billericay Town On 6 August 2018 he signed for Billericay Town of the
National League South.
Oxford City On 11 December 2020, Potter signed for
National League South side
Oxford City. ==Career statistics==