Background Eilish teased a music video for "All the Good Girls Go to Hell" with a clip of an image that said "haven't you been waiting long enough?" in September 2019. Her final teaser told people who were in New York to head to
Times Square and check the screens at 4:00 pm. It was directed by Rich Lee and filmed in Los Angeles, California. In an
Instagram post, the video's stylist talked about the filming and how it was hard. She revealed that Eilish "suffered greatly for this beauty, hanging off a crane and dragging 25 foot long wings saturated in black slime weighing much more than her in agonizingly long takes". Eilish said: "There are millions of people all over the world begging our leaders to pay attention. Our earth is warming up at an unprecedented rate, icecaps are melting, our oceans are rising, our wildlife is being poisoned and our forests are burning." In September 2020, Eilish announced an "All the Good Girls Go to Hell" figure that measured six inches tall, and was affixed with giant demon wings. Her website explained the figure was in "eco-friendly" packaging that also "transforms into a dioramic display".
Synopsis The music video picks up where "
Bury a Friend" left off, opening with a shot of syringes being used to stab Eilish's back by a team of medical workers. She sprouts a pair of giant white wings from her back. When attempting to fly, Eilish falls down from the sky and lands on Earth into a huge oil spill, symbolizing the threat of wildlife being destroyed when humans pollute the environment. She gets stuck, with her white wings and eyes starting to fill with oil as she struggles to crawl out of the pit. As Eilish continues to walk down the road, she begins to leave a trail of oil on the ground, which soon begins to catch on fire. She frowns at the camera and turns around; her wings are now burnt and begin to twitch. The fire continues to spread throughout the area. Lauren Rearick, writing for
Teen Vogue, said it "might just rival the trailer for
It Chapter Two as the most terrifying thing we've laid eyes."
Bustle Marenah Dobin stated the video is "more than just a music video".
Elite Daily Sade Spence called it "weird" and "eerie", while praising the music video as a "perfectly dark visual of the hellish lyrics that seem to talk about man's inability to act right". Katrina Nattress of
iHeartRadio described the video as "nightmarish". The music video was nominated at the
2020 MTV Video Music Awards for the awards of
Best Cinematography, Best Visual Affects, and Video For Good.
Credits and personnel Credits adapted from
Promonews.
Production companies • Drive Studios production company • Exile Edit post production company • Sound Brigade sound mix
Personnel • Rich Lee director • Michael Angelos producer • Justin Diener executive producer • Michael Shores post producer • Christopher Probst director of photography • Brandon Mendez production manager • Dennis Ivarsson gaffer • Kaiyoti Pesante key grip • Christian Corio set decorator • Robbie Duncan props • Samantha Burkhart stylist • Tammy Yi hair stylist • Rob Rumsey make-up stylist • Hanny Eisen makeup FX • Ari Robbins steadicam • Rich Lee VFX supervisor • Louise Lee VFX team member • Anika Morris VFX team member • Jean Delauney VFX team member • Casey Benn VFX team member • Clark Jackson VFX team member • Sean Struble VFX team member • Ben Thronburgh VFX team member • Grant Surmi editor • Dustin Zimmerman edit assistant • Christopher Probst colorist • Jevon Dismuke set dresser • Lelan Berner wing fabrication • Brittani McNeal contact lens tech • Craig Rosales water feature • Rene Diamante pyro • Chris Moore flame artist • Chris deChristo flame artist ==Live performances and other usage==