MarketLifestyle Pets
Company Profile

Lifestyle Pets

Lifestyle Pets, formerly Allerca, was a Delaware-based company which in the mid-2000s claimed to have bred hypoallergenic cats, although it was later revealed that the company's founder had previously engaged in multiple fraudulent enterprises.

Fel d 1
Most human cat allergies are caused by Fel d 1. Allerca (and earlier, Geneticas) scientists tried to delete or disable the gene. The company states it has discovered a breed of cat with a mutant version of the protein that does not induce an allergic response. Since a number of Fel d 1 alleles are known and documented whereas it is presently impossible to deduce allergenicity from their DNA or protein sequence alone, the alleged cats could exist, but their hypoallergenicity has not been proven. ==Secrecy and lack of peer review==
Secrecy and lack of peer review
Lifestyle Pets never submitted their scientific claims for peer review. In addition, the company was quite secretive. In a 2006 interview with the San Diego Union-Tribune, the CEO at the time would not say where the company was located, how it was funded, how many people it employed, how many cats it had produced, or even where the cats were housed. == Founder's background ==
Founder's background
In 1994, Simon Brodie was convicted of seven counts of false accounting in the UK and sentenced to approximately two years in prison in connection with the collapse of a hot-air balloon company named Cloudhoppers. In 1999, Brodie incorporate Cerentis LLC in Delaware, United States, and the company sold software training packages. Peter Wood, 40, of Essex, England, purchased one such package for more than $50,000 with the understanding that he would receive training and then an employment offer. He did receive training at a California company named Alphalogix, but Brodie disappeared before the three-week course was completed. According to Los Angeles County court records, Brodie also failed to pay Alphalogix $30,600 in training fees. Mr. Wood said, "He's an extremely accomplished con man. He's obviously very good at what we call smoke and mirrors. He portrays a real professional company. But there's no depth to it at all." Other Brodie-affiliated companies have included Integra Associates, Samba Wireless, Geneticas Life Sciences, ForeverPet, Genetiate, GeneSentinel, and Cyntegra. ==Failure to deliver==
Failure to deliver
Discussions on forums and blogs continue to debate the status of this company and whether it is "vaporware". This has given rise to at least one web site complaining that the animal has not been provided as promised. A report page has been opened at the Better Business Bureau of Wilmington, Delaware. It shows the current rating as "Unsatisfactory." Reports of customers receiving their Allerca GD kitten are sporadic, but they can be found on the web. In 2009, a man filed a lawsuit against Allerca for return of $7900 he paid for a hypoallergenic cat. Delivery was initially promised in eight months, but after repeated delays of the promised delivery date through 2008 and 2009, and a statement in March 2009 that the delivery scheduled had been affected by "decreased kitten production," the customer requested return of his money. The company announced that they would stop taking orders for new kittens at the end of 2009 and instead focus on "veterinary diagnostic products," and that they would continue fulfilling previous orders through 2010 and 2011. ==Ashera cats==
Ashera cats
Lifestyle Pets also markets a hybrid cat under the name "Ashera." Several of the cats sold under the Ashera name were actually of the Savannah cat breed. ==References==
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