Images of Stokke competing in New York in early 2007 were taken by a journalist for a Californian track and field website and placed online. In May, the image was then re-posted by
With Leather, a sports blog with a large male fanbase, remarking on the attractiveness of seventeen-year-old Stokke under the headline "Pole Vaulting is Sexy, Barely Legal". The photographer threatened to sue site owner Matt Ufford if he did not remove the image, but the article had already received significant attention and been posted at dozens of other websites. A tribute website to Stokke soon emerged with several images of her competing in the pole vault and, after these images spread via social media, Internet fan groups attracted thousands of followers. Within several weeks, her photos had become such an
Internet phenomenon that they generated comment pieces nationally from
The Washington Post,
Los Angeles Times and
The New York Times, and internationally from British broadcasters at the
BBC, Australian daily
The Sydney Morning Herald, and the German weekly
Der Spiegel, in addition to more than one million search engine results.
CBS also gave television coverage, using her story to highlight the dangers of the internet being used to publicly
sexualize young people. Stokke initially tried to control the situation herself, but after being bombarded with emails and requests for photo shoots, she sought a media consultant to handle her new-found fame. She gave an interview on pole vaulting technique which was uploaded to YouTube, and it received over 100,000 views, but comments and discussion on the internet largely remained in relation to her looks. Her father, a lawyer, began to review online material to identify illegal behavior or stalkers. Reflecting on her situation, Stokke told
The Washington Post "even if none of it is illegal, it just all feels really demeaning. I worked so hard for pole vaulting and all this other stuff, and it's almost like that doesn't matter. Nobody sees that. Nobody really sees me." It was noted by the
Los Angeles Times, among others, that Stokke did not seek or endorse such attention. In their book
Technology, Power and Culture in the Network Society, Brett Hutchins and David Rowe linked Stokke's case with that of American soccer players
Alex Morgan and
Hope Solo, female athletes who were fetishized and saw their public image
framed sexually, in a way that the authors said de-emphasized their sporting achievements. Regarding Stokke, they also observed that social media comments were frequently insulting in nature and that the commenters blamed the sexualization process on the women themselves. Others drew parallels with
Brandi Chastain's celebration of winning the
1999 FIFA Women's World Cup Final in her sports bra, where women's sporting moments were overshadowed by discussions of their appearance. ==Later career==