Following the critical and commercial success of his previous project
Naan (2012), director
Jeeva Shankar wrote a new script titled
Amara Kaaviyam, a college love story set in the 1980s. Madhan of Escape Artistes Motion Pictures was to produce the film, while
Yuvan Shankar Raja was announced as the music composer.
Adharvaa was announced to play the lead role but consequently opted out during pre-production stages, and the production house dropped the film. Jeeva Shankar replaced him with
Sathya in September 2013 with Sathya's brother,
Arya producing the film under his production house, The Show People. Malayalam actress
Miya was signed to play the female lead role, making her debut in Tamil films. The film began production in October 2012 in
Ooty, with costume designer Sai preparing clothes for the film's 1980s backdrop. Mia said that she played a school girl named Karthika in the film, a "very cute character", going on to add that she had to act in a lot of emotional scenes and that she would be seen mostly in the school uniform costume and the
half saree. She had shot for 45 days in
Ooty, with most of her scenes being shot in a set. Sathya played a school boy named Jeeva, a character that required him to shed more than 10 kg, with the actor stating that the film was an "intense love story...on the lines of
Kaadhal Kondein (2003),
7G Rainbow Colony (2004), and
Kaadhal (2004)". == Soundtrack ==