Tourism development of Ambergris Caye began in the early 1970s and grew considerably in the later years of the 20th century. The main attractions are the Belize Barrier Reef and its beaches. That barrier reef is the second largest in the world, after the
Great Barrier Reef of Australia. The caye has a small airstrip serviced by Tropic Air and Maya Island Air, whilst Astrum Helicopters services not only the local airstrip but the various resorts as well. It can be reached by plane or helicopter from Belize City as well as by numerous fast sea ferries. Ambergris Caye can also be reached by ferry from
Chetumal in Mexico. Ambergris Caye is commonly referred to as the "Isla Bonita" (English translation: 'The Beautiful Island'), after
Madonna's 1987 hit "
La Isla Bonita" mentioned a place called San Pedro (although Madonna has said the song does not refer to any particular place). Ambergris Caye is famous for the turquoise seascapes surrounding the island which match the character and Caribbean charm of the destination. Because of the island's small size, the main form of powered transportation is by
golf cart. San Pedro Day is celebrated annually on June 27. == Gallery ==