MarketAmerica's Best Chew
Company Profile

America's Best Chew

America's Best Chew is an American brand of chewing tobacco introduced in 1904.

History
The Red Man brand was introduced in 1904 by Pinkerton Tobacco (incorporated in 1901). Red Man was initially sold in a few Midwestern states; it expanded in 1954 into the South, and then in 1963 largely nationwide. Industry trade press reported that the rebrand was presented as aligning with Swedish Match’s contemporary values and that the product itself was unchanged while packaging transitioned in the following weeks. ==Advertising==
Advertising
Early in its history, Red Man advertisements were painted on the sides of barns, featuring an endorsement from baseball player Nap Lajoie: "Lajoie chews Red Man, ask him if he don't." During the 1920s and 30s, the company sponsored a professional basketball team – the Toledo Red Man Tobaccos. Marketing tie-ins with rural and outdoor sports have been a hallmark of the Red Man brand. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of 25 of the top players of 1952–55, including Stan Musial, Yogi Berra and Willie Mays. In 1982, Red Man launched its first TV advertising ever, produced by the ad agency Benton & Bowles. This decision came after Levi Garrett's aggressive entrance into the chewing tobacco market in the United States. Since then, the brand has sponsored competitive events including the "Red Man All-American Pulling Series", a tractor pulling circuit, and the "Red Man All-American Bass Championship", a fishing competition. In 1991, under pressure from the Federal Trade Commission, which was enforcing a 1986 U.S. statute banning television ads for smokeless tobacco, Red Man agreed to stop displaying its "product logo, selling message or the color or design of the tobacco product or its package" during televised coverage of the tractor pulls. ==Flavors and varieties==
Flavors and varieties
• Golden Blend • Select • America's Best Chew Silver Blend • Original • Plug Dipping tobacco • America's Best Chew Cut Natural • America's Best Chew Long Cut Straight • Red Man Long Cut Wintergreen (discontinued in 2021) == References ==
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