In 2003,
Raycom Media acquired the Waitt Media stations (that included
KYOU-TV in the
Ottumwa, Iowa DMA). As Raycom already owned
KTVO (licensed in
Kirksville, Missouri, on the same DMA) and it could not legally keep both stations because the market has too few channels to legally permit a duopoly, KYOU was sold to then named Ottumwa Media Holdings (created on that year) for $4 million. The company entered into a shared services agreement and studio lease agreement with Raycom to operate KYOU and Raycom would have an option to purchase KYOU. In August 2006, Ottumwa Media Holdings changed its name to American Spirit Media. however Raycom retained its shared services agreement with KYOU. In 2011,
Community Newspaper Holdings sold Southeastern Media Holdings and its four stations to Thomas Henson (which later transferred in the same year its shares to American Spirit Media, which he owns) for $24 million and the assumption of $50 million in debt. On January 11, 2012, it was reported that
LIN Media would sell WUPW to American Spirit Media for $22 million. As part of the acquisition, WUPW entered into a shared services agreement with Raycom's WTOL. The acquisition was completed on April 20, 2012. In July 2012, the company agreed to acquire
WDBD and
WXMS-LP from Roundtable Broadcasting. As part of the deal, the station's operations would be taken over by Raycom's
WLBT. American Spirit also agreed to acquire
WUFX and
WBMS-CA from Vicksburg Broadcasting, but spin off the WUFX license to
Tougaloo College for $1 (though it will operate that station under a joint sales agreement). Both transactions were consummated on November 13. On November 27, 2013, American Spirit Media announced it would acquire
KFVE and its satellites
KGMV and
KGMD-TV from MCG Capital Corporation. The stations are currently owned by MCG and operated by Raycom Media. A lawsuit was filed by Media Council Hawaii in 2014 to halt the transfer to American Spirit Media; consequently, as of January 31, 2016, the deal has yet to be consummated. In August 2015, as a result of Raycom Media's purchase of
Drewry Communications;
Hoak Media sold
Wichita Falls, Texas'-based
KAUZ-TV to American Spirit Media.
KSWO-TV (acquired by Raycom from Drewry) and KAUZ remained jointly operated, but the joint sales agreement between with KAUZ would be terminated upon the sale's closure due to FCC rules prohibiting such agreements by counting the sale of 15% or more of advertising time by one station to a competing junior partner station in the JSA as a
duopoly in violation with the agency's ownership rules (the Wichita Falls-Lawton market has only four full-power television stations, four fewer than that allowed to legally form a duopoly); upon the JSA's termination, Raycom would enter into a
shared services agreement with KAUZ, under which KSWO would handle news production, administrative and production operations, and equipment and building space for that station. The sale was completed on December 1. On March 10, 2016, American Spirit's KVHP License Subsidiary, LLC acquired
Lake Charles'
KVHP for $2 million. After close its purchase on August 15, American Spirit entered into a
shared services agreement and studio lease agreement with Raycom's
KPLC to operate KVHP. On June 25, 2018,
Atlanta-based
Gray Television announced it had reached an agreement with Raycom to merge their respective broadcasting assets (consisting of Raycom's 63 existing owned-and/or-operated television stations, and Gray's 93 television stations) under the former's corporate umbrella. As part of the cash-and-stock merger transaction valued at $3.6 billion – in which Gray shareholders would acquire preferred stock currently held by Raycom – Gray would acquire KYOU in Ottumwa, Iowa and
WUPV in
Richmond, Virginia outright. In advance of the merger, Raycom exercised its options to purchase both stations outright from American Spirit Media. The sale to Gray was approved on December 20 and completed on January 2, 2019. ==Operations==