Commodore announced the CDTV at the summer 1990
Consumer Electronics Show in Chicago, promising to release it before the end of the year with 100 software titles. The product debuted in North America in March 1991 (CES Las Vegas) and in the UK (
World of Commodore 1991 at Earls Court, London). It was advertised at £499 for the CDTV unit, remote control and two software titles. The device was released in the United States for $999. Though the CDTV was based entirely on
Amiga hardware, it was marketed strictly as a CDTV, with the Amiga name omitted from product branding. Market competition for high-end A/V (primary market came from the
CD-i, the
Pioneer LaserActive and the
Tandy Video Information System, while competition in video gaming (secondary market) came from the
TurboGrafx-16,
SNES and
Sega Mega Drive, alongside the
3DO Interactive Multiplayer. The Commodore CDTV is reported to have sold 25,800 units in Germany, and around 29,000 units in the UK. In 1990
Computer Gaming World stated that Commodore had a poor reputation among consumers and developers, citing "abysmal record of customer and technical support in the past". The company chose Amiga-enthusiast magazines as its chief advertising channel, but the Amiga community on the whole avoided the CDTV in the expectation of an add-on CD-ROM drive for the Amiga, which eventually came in the form of the
A570. This further hurt sales of the CDTV, as an A570-equipped A500 was electronically the same as a CDTV and, consequently, could run CDTV software, so there was very little motivation for an Amiga owner to buy a CDTV. However,
Nolan Bushnell, one of the chief endorsers of the CDTV, argued the system's high price alone was enough to explain its market failure: "... it's very difficult to sell significant numbers of anything at more than . ... I felt that I could sell a hundred thousand of something that costs standing on my head. I thought that it would be a no-brainer. And I can tell you that the number of units that we sold in the U.S. at you could put in your eye and not draw tears." By 1994
Computer Gaming World described the CDTV as a "fiasco" for Commodore. Though the company later developed an improved and cost-reduced CDTV-II, it was never released. Commodore discontinued the CDTV in 1993 with the launch of the
Amiga CD32, which again was substantially based on Amiga hardware (in this case the newer
Amiga 1200) but explicitly targeted the games market. == Design ==