Meckenzie, who previously founded sports betting software provider SBTech, launched amp as an expansion into the fitness technology sector after SBTech merged with
DraftKings in 2020. The company introduced its "AI-powered strength training" device and began accepting pre-orders in October 2024, with shipments planned for early 2025. In January 2025, amp was showcased at the
CES trade show. In February 2025, amp announced that customers could pre-order using
health savings account (HSA) and
flexible spending accounts (FSA). In March 2025, amp installed its first 10,000 units in California, Florida, New York and New Jersey. ==External links==