Originally titled
I Wish You Love, the show premiered in the UK on the
BBC on January 1, 1973, and in the U.S. on January 13, 1973, on
CBS Television (sponsored by
Kraft Foods). The original UK runtime was 54 minutes, but the show was trimmed down to 50 minutes to meet US network demands. To promote the show, Dietrich had a photo sitting with
Milton Greene, which produced a famous portrait of her, appearing to wear nothing but her famous swansdown coat. CBS organised a press conference with Dietrich at the
Waldorf-Astoria Hotel and an exclusive interview with
Rex Reed to publicize the US network showing. At the conference and in her interview with Reed, Dietrich - to the surprise of her producers and the network - slammed the show, claiming it wasn't on par with her live shows, that rehearsal time was severely limited and that the show was technically inept. Despite her statements, the show garnered good (if not spectacular) ratings and generally positive reviews from the press. As a result of her interviews, she was sued by producer
Alexander H. Cohen - successfully in the UK, but unsuccessfully in the US. After its initial US and UK broadcasts, varying edits of the show were broadcast around the world, including Australia, Germany, France, Spain and South Africa. ==Home video==