As digital photography took over,
Kodak, the major photographic film and cameras producer, announced in 2004 that it would stop selling and manufacturing traditional film cameras in North America and Europe. In 2006,
Nikon, the Japanese Camera maker announced that it would stop making most of its film cameras. Incurring losses in the film camera line,
Konica-Minolta too announced its discontinuation of cameras and film. In 2008 the first
instant film maker
Polaroid announced it would stop making instant film. Interest in all types of film photography has been in the process of revival. The Lomography movement started in 1992, which, BBC claimed, has saved film from disappearing. Lomography started manufacturing updated versions of
toy cameras like
Lomo LC-A (as Lomo LC-A+),
Diana (as Diana F+),
Holga,
Smena and
Lubitel. Film photographers started experimenting with old
alternative photographic processes such as
cyanotypes,
double exposures,
pinholes, and
redscales. Worldwide Pinhole Photography Day is observed on the last Sunday of April, every year. Organizations such as Roll4Roll spread the artistic movement of double exposures. Film Photography Project, a website dedicated to film photography, announced in 2017 the comeback of
large-format cameras by a new startup called
The Intrepid Camera Co. They sell relatively inexpensive beginner friendly partly 3D-Printed 4x5 and 8x10 Cameras and accompanying accessories.
Popularity For those who are keen to work with, or do work with more traditional types of photography, dedicated online communities have been established in which like-minded individuals together share and explore old photographic practices. Film photography has become more popular with younger generations who have become increasingly interested in the traditional photographic practice; sales in film-based cameras began to soar, and youth were seen to embrace some 19th-century technology. Young photographers say film has more 'soul' than digital. Camera manufacturers have also noticed the renewed interest for film, and new simple
point-and-shoot film cameras for beginners, have started to appear. Polaroid was once a power in instant photography. Facing the digital revolution, Polaroid stopped production of instant film in 2008. A new company called
Impossible Project (now Polaroid through brand acquisition) acquired Polaroid's production machines to produce new instant films for vintage Polaroid cameras and to revive Polaroid film technologies.
Art forms The revival of film photography has resulted in new art forms and photo challenges, as the technical limitations and constraints of film are used as parameters of the art. In the 36 (or sometimes 24) frames challenges, a single roll of film must capture a specific event, time period or as exercises to improve photography skills. In contact sheet photography, the traditional
contact sheet is used as a way to make pictures consisting of partial photos. The resulting image spans the whole sheet, divided by the black borders of the film. == Advantages and disadvantages ==