ABH has collaborated with a few social media beauty influencers to create and promote new products. In 2016, ABH collaborated with "Makeup by Mario" to create a master eyeshadow palette. The palette was announced through
Kim Kardashian’s Snapchat account, and
Mario Dedivanovic named two of the eyeshadows after her. Dedivanovic has been Kardashian's make-up artist for many years. In 2017, ABH collaborated with Nicole Guerriero to create a glow kit containing six highlighters. Guerriero and ABH both promoted the product on
Instagram. In 2018, ABH collaborated with Amra Olevic, also known as AmRezy, to create an individual highlighter. The highlight/illuminator is sparkly, with a gold finish. It is suitable for all skin types. In 2019, ABH collaborated with Jackie Aina to create an eyeshadow palette catering to darker skin tones, something ABH had neglected in the past. Later that year, the brand collaborated with YouTuber Carli Bybel to create an eyeshadow palette with 14 shades. Also in 2019, drag queen
Alyssa Edwards released a 14 pan eyeshadow palette with ABH including a loud and campy range of shades. In 2020, ABH collaborated with AmRezy again to design a 16 shade eyeshadow palette. In 2022, ABH announced its collaboration with Los Angeles–based brand Dundas to launch its gender-neutral makeup collection. Called the Dundas Enhancers, this collection was set to launch in early 2023. ==References==