Rafaeli was a member of the faculty at the school of
business administration of the
Hebrew University in Jerusalem . Rafaeli's research spans different aspects of Organisational Behavior and Organizational Theory. Early in her career she conducted and published studies that invalidated the notion of the utility of
graphology or handwriting analysis for
personnel selection. In a separate line of work she published studies which tested and disproved the economic viability of
employment advertising. Her showed that the use of employment advertising is not economically viable especially in comparison to employee referrals. On top of these Rafaeli worked in the field of
quality circles and their positive impact on employees' emotions. Working together with
Robert I. Sutton, Rafaeli identified mechanisms of recruitment, instruction and rewards to employees which exert emotions that are required as part of their jobs. She has researched the importance of the
dress code in the workplace in general and in the
service industry in particular. This research was conducted as part of a larger work on
symbols and artifacts in the workplace. Rafaeli's research papers have also touched on the world of
customer service. She studied the psychology of
queues and
queue management and the impact of
anger of customers towards employees. for which she received an IBM research award. ==Public activism==