The magazine Strategische Unternehmensführung was established in 1998. It was published semi-annual in Munich and St. Gallen. It featured articles on strategic leadership and management through the eyes of economic science, business research, and business practice. The editor-in-chief was Martin H. Wiggers. The magazine was published by the Andechser Studienkreis. Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”. The last issue was published in 2003.