Febbraio began his career working at internet platform and digital media agencies during the
dot-com boom in the 1990s. The company was the first
buzz marketing platform in Italy and was sold two years later to the Wikio Group, Europe's top blog-ranking service. Febbraio's expanded his career to encompass that of an
educator in 2010. He is a senior lecturer at
SDA Bocconi School of Management and
LUISS Business School where he teaches
M.B.A. students. Social Media Week, I Strategy, and IAB Forum. His investing career is that of an angel investor as well as a partner in the venture capital firm Adriadne Capital. As a writer, Febbraio has published two books. The first is
Buzz Marketing Nei Social Media, a business book about buzz marketing in social media that was published in 2009. In 2014, he co-authored
Viral Video: Content is King, Distribution is Queen along with Dario Caiazzo and Umberto Lisiero.
Bibliography ==References==