While serving as attorney general, Montague became increasingly involved with the Virginia
Progressive movement, which emphasized education reform and
disfranchisement of black voters as a way to stem political corruption. Positioning himself as the independent alternative to Senator
Thomas S. Martin's
political machine, Montague determined to make a run in the upcoming Virginia gubernatorial election. Running on the independent platform with William A. Anderson as his proposed successor as attorney general (in contrast to Swonson and his proposed attorney general candidate John L. Jeffries of Culpeper (later Norfolk)), and with the support of
Carter Glass of Lynchburg, the anti-machine candidates became the Democratic slate at the convention held in Norfolk. Montague stressed the needs for direct election of senators as well as for better roads as he canvassed the state in a buggy. He surprisingly but solidly defeated Martin's candidate,
Claude A. Swanson, for the
Democratic nomination for Governor of Virginia. Montague won 58.19% of the vote in the general election of 1901, easily defeating Republican
John Hampton Hoge, as well as
Prohibitionist O.C. Rucker, and Socialists Hugh Motter and John J. Quantz. He became the first Virginia governor since the Civil War who had not served with the Confederate Army. Shortly after Montague's inauguration, and with his support, the
Virginia Constitution of 1902 was enacted without a referendum. Its
poll taxes and
literacy tests effectively disenfranchised black and poor white voters. Montague also corresponded with progressives as varied as President
Theodore Roosevelt,
Clara Barton of the
American Red Cross and
Booker T. Washington of the
Tuskegee Institute. He championed the
primary process as a more open way to select political party candidates, which helped lead to the primary system being adopted for the first time in 1905. However, these accomplishments fell far short of Montague's legislative ambitions, for which he blamed a hostile legislature and the political machine run by his long-time foe, Senator Martin. In 1905, while still governor, Montague determined to make a run for the
United States Senate against the incumbent Martin. Martin and Montague represented the two main factions within the Virginia Democratic party, and their contest would effectively determine which would control Virginia politics. Martin responded to the challenge by publicly embracing Montague's main issues: good schools, good roads and the primary election process. Having minimized the differences between their positions and with a larger political organization, Senator Martin handily won re-election, leaving an embittered Montague to finish out his term as governor. ==Internationalist==