Its main platform business operates under four core brands: • AJ Bell is a direct-to-customer platform, offering a low-cost
SIPP,
ISA and Dealing (Trading) Account. • AJ Bell Investcentre offers an SIPP, ISA and general investment account (GIA) and is only available to customers via
Financial Conduct Authority (FCA) authorised financial advisers. • AJ Bell Platinum is a bespoke SIPP and
SSAS provider offering customers a
bespoke (custom) service. • AJ Bell Securities is the company's stockbroking arm. The company also provides third party SIPP administration services, and owns a specialist financial publishing business in London known as AJ Bell Media. AJ Bell was recognised as a
Which? Recommended Provider for each of the seven years, 2019, 2020, 2021, 2022, 2023, 2024 and 2025. ==References==