Dongre launched her jewellery brand Anita Dongre Pink City, which also features under House of Anita Dongre. In the year 2015, AND Designs India Limited
re-branded itself as House of Anita Dongre. House of Anita Dongre currently shelters AND (western wear), Global Desi (
boho-chic brand inspired by the folk tales of India), and her signature label ANITA DONGRE. She has recently introduced Anita Dongre Grassroot to her fashion house. She is also the founder of Pink City, a
jadau fine jewellery brand. On 28 March 2019, the Board of House of Anita Dongre Limited (HOADL), as part of its corporate restructuring, transferred the businesses under its two brands, AND and Global Desi under a slump sale arrangement to a newly formed wholly owned subsidiary, Ochre and Black Private Limited (OBPL) - effective 1 April 2019. HOADL will continue to manage the business under its two brands - Anita Dongre and Grassroot. Dongre's brother and sister handle the operations of the business, while she focuses on the design front. She features as the
chief creative officer of the company. == Personal life ==