Shirley lives in
Bristol. While on a seaside holiday at
Butlins holiday camp a young
typist Shirley Freeman is persuaded by a local
journalist Don MacKenzie to enter a
beauty contest. When she wins, she decides to give up her previous career and life and take up entering beauty contests full-time. Her parents disown her. Shirley comes second in a heat for the "Rose of England" contest, but her friend points out to the judges that the winner has not followed the rules and she is disqualified so Shirley wins by default, winning £300 and a trip to
Monte Carlo. They enjoy the trip together, but Don changes the booking at the hotel from two single rooms to one double room. Whilst in Monte Carlo she enters yet another beauty contest, "Miss Trapeze", this is a chaotic contest set in a circus, but nevertheless she wins, winning 500NF. The contest organisers Mr Carrick and Mr Armand invite them to dinner. Returning to Britain she does a photo-shoot in
Torquay with photographer Walter Carey. She then enters the final of "Miss Rose of England" and wins, winning £1000. She is then entered as "Miss England" in the "Miss Globe" contest held on the
Cote d'Azur. Here Don has to stay at a different hotel and Shirley has to share a hotel room with Miss
Peru, but she comes only 6th despite naively sleeping with one of the male judges the night before the contest. Disillusioned with the beauty profession she stops entering beauty contests completely. Later on, after being required as reigning champion to judge a beauty contest in the UK, she sees that her younger sister Elaine has entered the contest and immediately walks away completely from the beauty profession and all of its hypocrisy and sordid publicity stunts. ==Cast==