, mascot of the
Planters snack food company, to emotionally influence the audience. In
marketing, the aim of
anthropomorphism is to establish or mimic human-like emotional connection between the consumer and the product. Research shows that it increases the attractiveness of the product for adults and decreases it for children. The exception to this is when
meat products are given personality, which causes guilt in consumers, since they are less likely to eat meat when they rely on their emotions. It can also increase the desirability of foods that are considered "ugly" by default, consumers will not waste food, especially when these characters are sad, evoking empathy from the consumer. The type of food and the proportions of the face also play a big role in the effectiveness of the mascot. == In folklore ==