In 1981, Anand joined
Mahindra Ugine Steel Company Ltd (MUSCO) as an Executive Assistant to the Finance Director. In 1989 he was appointed President and Deputy Managing Director of MUSCO. He initiated the Mahindra Group's diversification into new business areas of real estate development and hospitality management. On 4 April 1991, he took the role of Deputy Managing Director of
Mahindra & Mahindra Ltd., a producer of off-road vehicles and agricultural tractors in India. In April 1997, Anand was appointed the Managing Director and in 2001 the Vice Chairman of Mahindra & Mahindra Ltd. In August 2012, he took on the role of Chairman of the board and Managing Director of the Mahindra Group from his uncle,
Keshub Mahindra. Anand was a co-promoter of
Kotak Mahindra Bank (formally known as Kotak Mahindra Finance Ltd.). In 2013, he ceased to be a promoter and stayed on as a non-executive director. Today, the
Mahindra Group is a US$19 billion organisation and one of India's top 10 industrial houses. Anand Mahindra has been tagged as the face of Indian capitalism by
The Economist. Forbes India Magazine has recognised him as their 'Entrepreneur of the Year' for the year 2013.
Beyond Mahindra In 2014, Anand Mahindra with his brother-in-law and sports commentator,
Charu Sharma, launched
Pro Kabaddi League, a professional-level
kabaddi league in India. Anand, along with
Mukesh Ambani and Mahesh Samat, was the co-founder of
EPIC, an Indian television channel in 2014 that showcases Hindi content. In 2016, he became the sole owner after the other two co-founders sold their stakes to him. Anand was featured in Fortune Magazine's list of The World's 50 Greatest Leaders in 2014 and in the list of the top 25 most powerful business people in Asia in 2011. He was the
World Economic Forum co-chairman in 2009. Anand was one of the contributors for the book 'Reimagining India' published by Mckinsey & Company. In 2003, he was elected as the president of the
Confederation of Indian Industry. == Honors and awards ==