in the early 18th century The area is filled with upscale department stores, shops,
boutiques,
hagwons, cafes and restaurants. Two main department stores,
Hyundai Department Store and
Galleria Department Store, are located in this area with both being Flagship Stores. Apgujeong Rodeo Street is located opposite the
Galleria Department Store, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant. The registered official headquarters of
K-pop entertainment agency
S.M. Entertainment is located in the eastern side, although the company moved their offices to
Cheongdam-dong in 2012. The building was renovated and became Global Artist Training Center for SM Entertainment trainees in 2013, until it was renamed as SM Entertainment Celebrity Center in 2017. The
Caffè Pascucci coffee chain in Apgujeong was used as one of the main filming locations for
Seoul Broadcasting System's 2001 drama
Beautiful Days, starring
Lee Byung-hun,
Choi Ji-woo,
Ryu Si-won,
Shin Min-a,
Lee Jung-hyun and
Lee Yoo-jin. This area is also known for its many
plastic surgery clinics. ==Education==