By the 1880s the Moore family's fortunes had sharply declined when the Agricultural slump caused revenues to fall considerably.
George's son, George John Moore, initially tried to save the estate by searching for coal: The Appleby Magna Colliery Company was formed in the 1870s but failed to find any workable coal seams. George John attempted to cut his expenses by demolishing several of the family's ancillary and dower homes, but was ultimately forced to put Appleby Hall and its estate up for sale: he then retired to Witchingham Hall in Norfolk. The attempt to sell failed, however several farms were auctioned in 1888 and 1889. George John returned to Appleby Hall in 1891 and, despite his financial situation, continued to live an extravagant lifestyle with numerous household staff. With insufficient income, ends were met by the repeated sales of farms and land. George John died in 1916 and his son Charles L G Moore inherited the Hall and estate (now less than 2400 acres). George John's will left his widow with money and most of the hall's contents, as well as sizeable capital sums to his brothers and sisters, worsening still the estate's financial situation. In 1918 the estate was no longer viable and Charles looked to sell. In 1919 he forced an ultimatum on his tenant farmers: they would have to give him 10 shillings more rent per acre, or he would be forced to sell (a rise of between 32% and 50%). The farmers initially agreed, but later reneged, thinking he was bluffing and doubting he would actually sell the estate the family had lived in for 300 years. Charles had, however, already received an offer and the house was sold to property speculators. The rest of the estate was auctioned on Thursday 20 November 1919 at the Royal Hotel,
Ashby de la Zouch. The estate was divided into 49 lots comprising a total of 2786 acres, and included 12 farms, 22 small holdings, 2 inns and about 50 cottages. With the estate sold, Charles retired to Devon where he died in 1961. The farms and small holdings were mainly sold to their tenants. After being sold, Appleby Hall was stripped of its valuable materials (interiors and lead roof) and had been completely demolished by 1930. ==Appleby Hall Now==