AppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO. AppsFlyer received its first funding from the
Microsoft Ventures Accelerator program. Following the Microsoft Ventures Accelerator, AppsFlyer raised
Series A funding from
Pitango and Magma partners. In January 2015, AppsFlyer announced that it had raised $20 million in
Series B funding from Fidelity Growth Partners Europe, which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. In February 2018, AppsFlyer opened a new US headquarters in
San Francisco. In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round. In March 2026, its
software development kit was hacked to include malware that replaces
Bitcoin wallet addresses. == Acquisitions ==