The arc elasticity of quantity demanded (or quantity supplied) Q with respect to price P, also known as the arc price elasticity of demand (or supply), is calculated as :(\% \mbox{ change in }Q)/(\%\mbox{ change in }P)
Example Suppose that two points on a
demand curve, (Q_1, P_1) and (Q_2, P_2), are known. (Nothing else might be known about the demand curve.) Then the arc elasticity is obtained using the formula :E_p =\frac{\frac{Q_2-Q_1}{(Q_1+Q_2)/2}}{\frac{P_2-P_1}{(P_1+P_2)/2}}. Suppose the quantity of hot dogs demanded at halftime of football games is measured at two different games at which two different prices are charged: at one measurement the quantity demanded is 80 units, and at the other measurement it is 120 units. The percent change, measured against the average, would be (120-80)/((120+80)/2))=40%. If the measurements were taken in reverse sequence (first 120 and then 80), the
absolute value of the percentage change would be the same. In contrast, if the percentage change in quantity demanded were measured against the initial value, the calculated percentage change would be (120-80)/80= 50%. The percent change for the reverse sequence of observations, 120 units to 80 units, would be (80-120)/120 = -33.3%. The midpoint formula has the benefit that a percentage change from A to B is measured in absolute value as the same as one from B to A. Suppose that the change in the price of hot dogs, which led to this change in quantity demanded from 80 to 120, was from $3 to $1. The percent change in price measured against the midpoint would be (1-3)/2 = -100%, so the
price elasticity of demand is 40%/(-100%) or -0.4. It is common to refer to the
absolute value of the price elasticity as simply price elasticity, since for a normal (decreasing) demand curve the elasticity is always negative and so the "minus" part can be made implicit. Thus the arc price elasticity demand of the football fans is 0.4. ==See also==