Archie's Family Restaurants was an American restaurant chain based on the characters by Archie Comics. The façades showed Jughead Jones eating a hamburger. Around 1972, Archie Comics' parent company, Archie Enterprises, Inc., decided it wanted to further diversify into food service operations. Barbara Kovacs and Gary Kovacs, sole owners of the recently founded BarKo Group, Inc., became interested in the venture and bought stock in the Archie companies. Consequently, BarKo received the contract to develop the restaurants.