Tourism is a major part of the local economy, with many Germans and Austrians coming over the
Brenner Pass from Austria. Popular tourist activities include
windsurfing on nearby
Lake Garda, and rock climbing on the walls near the city. The annual
Rock Master event, an international climbing competition, is held on the town's outdoor artificial wall.
Mountain biking is popular and international bikers flock to the town. Agriculture is also important, with vines and citrus orchards filling the valley opposite the castle. Agro-chemical plants line the river
Sarca towards the lake. ==Twin towns==