Arden was born Harry Levy on 4 January 1926, into a
Jewish family in
Cheetham Hill,
Manchester, the son of Sarah "Sally" (née Black, later Urbanowitz) and Lazarus Levy, a factory machinist. Arden began his show-business career when he was 13 years old as a singer and stand-up comic after (allegedly) briefly attending the
Royal College of Music. In 1944, he changed his name from Harry Levy to Don Arden. Arden also appeared as a guest with the
Black and White Minstrels. In 1954, he became a showbiz agent, after realising it would be more profitable. He began his career organising
Hebrew folk song contests, For a short period of time in the early 1960s, he worked with the British singer
Elkie Brooks at the start of her career. During 1964, Arden moved into beat group pop management with
The Nashville Teens, who secured chart hits with "
Tobacco Road", "Google Eye" and "Find My Way Back Home". According to
Johnny Rogan's book
Starmakers & Svengalis, the group's earnings from those hits was £3,513. When group member
John Hawken confronted Arden about some confusion over monies to be collected, his manager told him: "I have the strength of ten men in these hands" and threatened to throw him from an office window. In 1965, Arden met aspiring rock band
Small Faces in his office in
Carnaby Street. Half an hour later, he had signed them up. Arden was immediately struck by the potential of Small Faces: "I thought at that time, on the first hearing, I thought it was the best band in the world".
Kenney Jones, Small Faces' drummer, said: "He was kind of a Jewish teddy bear I suppose. You liked him immediately because he was enthusiastic and he talked about what he could do and what he couldn't do and whenever he said – 'I'll do this, I'll do that' – he did and it came true." The band's debut single, "
Whatcha Gonna Do About It", was ushered into the hit parade by "chart-fixing", Arden denied it was cheating: "I had a saying, you can't polish a turd. In other words, if the record's no good to begin with it still won't be any good after you've wasted your time and money getting it played". == Business methods ==