Aric Rindfleisch

Research His research studies has been focused on the concepts of brand loyalty and materialism. In 2006, he with two colleagues conducted a study which established the concept of the doppelganger brand image. He is also known for promoting advanced technologies like 3D printing. His current research focuses on collaborative innovation, customer co-creation, and the maker movement. Over the past three years, he has been involved in the 3D printing community and built an early MakerBot Cupcake in 2010. Teaching Rindfleisch teaches two courses in the iMBA program offered by the Gies College of Business at the University of Illinois at Urbana-Champaign and is also the instructor in an online course, "Marketing in a Digital World", offered by Coursera and University of Illinois at Urbana-Champaign. == Publications ==

• Rindfleisch, A., O'Hern, M., Sachdev, V. 2017. The Digital Revolution, 3D Printing, and Innovation as Data. Journal of Product Innovation Management, 34: 681-690 • Mahr, D., Rindfleisch, A., Slotegraaf, R. 2015. Enhancing Crowdsourcing Success: The Role of Creative and Deliberate Problem-Solving Styles. Customer Needs and Solutions, 209-221 • Wuyts, S., Rindfleisch, A., Citrin, A. 2015. Outsourcing Customer Support: The Role of Provider Customer Focus. Journal of Operations Management, 35: 40-55. == Honors and awards ==

• List of Teachers Ranked as Excellent, University of Illinois, 2014, 2016. • He was named by Princeton Review as one of “The Best 300 Professors” in America. • Vernon Zimmerman Faculty Fellow, University of Illinois at Urbana-Champaign, 2019-2024 • Teaching and Learning Faculty Innovation Scholar, University of Illinois at Urbana-Champaign, 2023 • Excellence in Online & Distance Teaching, University of Illinois at Urbana-Champaign, 2022 • Vithala R. Rao Award, Customer Needs and Solutions, 2022 ==References==