MarketAriel Motor Company
Company Profile

Ariel Motor Company

Ariel Motor Company Limited is a British, low-volume performance motor vehicle manufacturing company in Crewkerne, in Somerset, England.

History
The company was founded by Simon Saunders in 1991 as Solocrest Ltd. with a concept of modernizing the Lotus Seven. As a transport design lecturer, Saunders and his student Niki Smart created CAD designs. After several sports car companies rejected his proposal, Saunders founded own company to create the Atom. In 1999, the company name was changed to Ariel Motor Company Ltd. The original Ariel Motors remains as the trading company of the Ariel Owners Motorcycle Club (AOMCC) Ariel Motorcycles firm. Ariel Motor Company is one of the UK's smallest automotive companies, with just 30 employees, producing up to 100 cars per year. ==Products==
Products
Atom The company manufactures the Ariel Atom, an extremely light, high performance car, powered by a Honda Civic Type-R engine and gearbox. The Atom is the world's first road-going exoskeletal car; it has no bodywork or roof, and is built entirely around the tube chassis, making it weigh less than . This means that the Ariel Atom 3.5R supercharged model has a power-to-weight ratio of around per tonne. In 2003, the 2-liter Honda Civic Type R (for the 220) and Type-S (for the 160) engine was used to power the Atom 2. Introduced in 2007, the Atom 3 included a new gearbox and a "KZ" Type-R motor. and deliveries started at the start of June 2019. In 2020, Autocar selected the Ariel Atom 4 as Britain's Best Driver's Car. Ace In June 2014, the company announced the new Ariel Ace motorcycle. Powered by a Honda 1237cc V4 engine and gearbox, the bike will be produced from 2015 in similar volume levels to the existing car-based products. Nomad In January 2015, Ariel introduced the Nomad, a road-legal buggy designed along the same principles as the Atom, at the Autosport International Show. The Nomad utilises a 2.4 litre Honda engine producing 235bhp. In 2023, Ariel received $370,000 funding from the Niche Vehicle Network (NVN) and the Advanced Propulsion Centre (APC) to construct Nomad EV. HIPERCAR In August 2017, Ariel announced the HIPERCAR (High Performance Carbon Reduction), an electric sports car. The HIPERCAR uses Equipmake APM200 electric motors, supplied by a Norfolk-based electric bus manufacturing start-up. ==See also==
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