All countries except the "
Big Four" (France, Germany, Spain and the United Kingdom), and the host country, were required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final. The
European Broadcasting Union (EBU) split up the competing countries into six different pots based on voting patterns from previous contests, with countries with favourable voting histories put into the same pot. On 7 February 2010, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in. Armenia was placed into the second semi-final, to be held on 27 May 2010, and was scheduled to perform in the first half of the show. The running order for the semi-finals was decided through another draw on 23 March 2010 and Armenia was set to perform in position 2, following the entry from
Lithuania and before the entry from
Israel. In Armenia, the two semi-finals and the final were broadcast on
Channel 1 with commentary by Hrachuhi Utmazyan and Khoren Levonyan. The Armenian spokesperson, who announced the Armenian votes during the final, was
Nazeni Hovhannisyan.
Semi-final Eva Rivas took part in technical rehearsals on 16 and 21 May, followed by dress rehearsals on 26 and 27 May. This included the jury show on 26 May where the professional juries of each country watched and voted on the competing entries. The Armenian performance featured Eva Rivas dressed in a white outfit consisting of white jeans and a long apricot-coloured corset performing on stage together with three backing vocalists, a dancer and a duduk player who sat on a stone throughout the performance. The stage presentation included an apricot stone placed behind Rivas who also held a pendant in the shape of an apricot stone on her palm, an artificial waterfall and an apricot tree which later appeared after the dancer approached the waterfall and watered the apricot stone with a vase. The stage lighting displayed orange colours and included smoke and pyrotechnic effects throughout the performance. The backing vocalists that joined Eva Rivas on stage were:
Gor Sujyan, Mariam Merabova and Tigran Petrosyan. The dancer was Artem Dervoed and the duduk player was
Djivan Gasparyan. At the end of the show, Armenia was announced as having finished in the top 10 and subsequently qualifying for the grand final. It was later revealed that Armenia placed sixth in the semi-final, receiving a total of 83 points.
Final Shortly after the second semi-final, a winners' press conference was held for the ten qualifying countries. As part of this press conference, the qualifying artists took part in a draw to determine the running order for the final. This draw was done in the order the countries were announced during the semi-final. Armenia was drawn to perform in position 21, following the entry from
Russia and before the entry from
Germany. Eva Rivas once again took part in dress rehearsals on 28 and 29 May before the final, including the jury final where the professional juries cast their final votes before the live show. Eva Rivas performed a repeat of her semi-final performance during the final on 29 May. Armenia placed seventh in the final, scoring 141 points.
Voting Voting during the three shows consisted of 50 percent public televoting and 50 percent from a jury deliberation. The jury consisted of five music industry professionals who were citizens of the country they represent. This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act. In addition, no member of a national jury could be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently. Following the release of the full split voting by the EBU after the conclusion of the competition, it was revealed that Armenia had placed fourth with the public televote and tenth with the jury vote in the final. In the public vote, Armenia scored 166 points, while with the jury vote, Armenia scored 116 points. In the second semi-final, Armenia placed sixth with the public televote with 90 points and fifth with the jury vote, scoring 84 points. Below is a breakdown of points awarded to Armenia and awarded by Armenia in the second semi-final and grand final of the contest. The nation awarded its 12 points to Georgia in the semi-final and the final of the contest.
Points awarded to Armenia Points awarded by Armenia ==References==