Creation DeviantArt (initially written Deviant Art, and later deviantART) Deviant Art was originally launched on August 7, 2000, by Scott Jarkoff, Matt Stephens,
Angelo Sotira, and others, as part of a larger network of music-related websites called the
Dmusic Network. The site flourished largely because of its unique offering and the contributions of its core member base and a team of volunteers after its launch, but it was officially incorporated in 2001 about eight months after launch. DeviantArt introduced various logo redesigns over the years, among those the iconic "dA" (short for deviantART) arc used as backdrop for the wordmark as well as their logo. until June 2022 and was succeeded by Moti Levy. On November 14, 2006, DeviantArt introduced the option to submit their works under
Creative Commons licenses giving the artists the right to choose how their works can be used. A Creative Commons license is one of several public copyright licenses that allow the distribution of copyrighted works. On September 30, 2007, a film category was added to DeviantArt, allowing artists to upload videos. An artist and other viewers can add annotations to sections of the film, giving comments or critiques to the artist about a particular moment in the film. In 2007, DeviantArt received $3.5 million in
Series A (first round) funding from undisclosed investors, and in 2013, it received $10 million in
Series B funding. On December 4, 2014, the site unveiled a new logo, with sharp lines and angles released on December 10, 2014. On February 23, 2017, DeviantArt was acquired by
Wix.com, Inc. for $36 million. The site plans to integrate DeviantArt and Wix functionality, including the ability to utilize DeviantArt resources on websites built with Wix, and integrating some of Wix's design tools into the site. As of March 1, 2017,
Syria was banned from accessing DeviantArt's services entirely, citing
US and Israeli sanctions and aftermath on February 19, 2018. After Syrian user Mythiril used a VPN to access the site and disclosed the geoblocking in a journal, titled "The hypocrisy of deviantArt," DeviantArt ended the geoblocking except for commercial features. In autumn of 2018,
spambots began hacking into an indeterminately large number of long-inactive accounts and placing spam Weblinks in their victims' About sections (formerly known as DeviantIDs), where users of the site display their public profile information. An investigation into this matter began in January 2019. This situation ended sometime in late 2021, however other forms of spam accounts have since been a common occurrence on the site ongoing as of 2025. In November 2022, DeviantArt launched DreamUp, an
artificial intelligence image-generation tool based on
Stable Diffusion. The release of DreamUp led to DeviantArt’s inclusion in a copyright infringement lawsuit, alongside Stability AI and Midjourney. In 2024, DeviantArt reported that its creators sold over $14 million, and that more than 220,000 users purchased artworks from over 26,000 sellers. By 2025, sales increased to over $23 million, exceeding the total sales of the previous five years combined. Also in 2025, Wix announced that DeviantArt would discontinue DeviantArt Muro on July 15 and switch to DeviantArt Draw. DeviantArt reached a new content milestone in 2025, with nearly 100 million new deviations submitted. The submissions spanned 150 major
categories and used approximately 3.8 million unique
hashtags, reflecting the platform’s broad range of creative activity.
Copyright and licensing issues There is no review for potential copyright and
Creative Commons licensing violations when a work is submitted to DeviantArt, so potential violations can remain unnoticed until reported to administrators using the mechanism available for such issues. Some members of the community have been the victims of copyright infringement from vendors using artwork illegally on products and prints, as reported in 2007. The reporting system in which to counteract copyright infringement directly on the site has been subject to a plethora of criticism from members of the site, given that it may take weeks, or even a month before a filed complaint for copyright infringement is answered.
Contests for companies and academia Due to the nature of DeviantArt as an art community with a worldwide reach, companies use DeviantArt to promote themselves and create more advertising through contests.
CoolClimate is a research network connected with the
University of California, and they held a contest in 2012 to address the impact of climate change. Worldwide submissions were received, and the winner was featured in
The Huffington Post. Various car companies have held contests.
Dodge ran a contest in 2012 for art of the
Dodge Dart and over 4,000 submissions were received. Winners received cash and item prizes, and were featured in a gallery at Dodge-Chrysler headquarters.
Lexus partnered with DeviantArt in 2013 to run a contest for cash and other prizes based on their
Lexus IS design; the winner's design became a modified Lexus IS and was showcased at the
SEMA 2013 show in Los Angeles, California. DeviantArt hosts contests for upcoming movies, such as
Riddick. Fan art for
Riddick was submitted, and director
David Twohy chose the winners, who would receive cash prizes and some other DeviantArt-related prizes, as well as having their artwork made into official fan-art posters for events. A similar contest was held for
Dark Shadows where winners received cash and other prizes. Video games also conduct contests with DeviantArt, such as the 2013
Tomb Raider contest. The winner had their art made into an official print sold internationally at the
Tomb Raider store and received cash and other prizes. Other winners also received cash and DeviantArt-related prizes.
Litigation In January of 2023, three artists
Sarah Andersen,
Kelly McKernan, and Karla Ortiz filed a
copyright infringement lawsuit against
Stability AI,
Midjourney, and DeviantArt, claiming that these companies have infringed the rights of millions of artists by training AI tools on five billion images scraped from the web without the consent of the original artists. In July 2023, U.S. District Judge
William Orrick inclined to dismiss most of the lawsuit filed by Andersen, McKernan, and Ortiz but allowed them to file a new complaint. ==Website==